What is Bodywork Massage Therapy?

Massage therapist providing bodywork massage therapy to a client

Bodywork massage is a unique field that allows you to improve the health and wellbeing of others through the use of massage techniques. These massage techniques are designed to address a variety of physical and mental health conditions to supplement pharmacological intervention. Bodywork massage is holistic in nature and is a wonderful alternative for clients who are looking for minimally invasive solutions to their health concerns.

What is Bodywork Massage Therapy?

Bodywork massage therapy is a type of therapeutic technique that focuses on relaxing a person’s body, mind, and spirit. When a person is stressed and anxious for an extended period of time, those feelings often translate into physical manifestations. Muscle tension, aches along the spine and shoulders, as well as headaches are common physical manifestations of such emotional states. Bodywork massage therapy is beneficial for clients who are looking for a way to enhance their emotional well-being, and it is part of a larger holistic philosophy.

Deep Tissue Massage

Deep tissue massage is often a critical component of bodywork and works by releasing negative energy and tension deep within the fascia, tissue, and tendons. Clients receive many benefits when they choose a bodywork session. Bodywork has proven to be helpful in alleviating high blood pressure, providing whole body relaxation, reducing eye strain, decreasing tension headaches, and lowering anxiety levels. Because bodywork massage therapy focuses on areas of a client’s body that are deep beneath the surface, this is a perfect technique to use on clients who are dealing with muscle tension and stiffness.

Sports Massage

Bodywork can also improve athletic performance and flexibility. This is particularly useful for those who are professional athletes. Because total relaxation is the goal of bodywork massage therapy, deeper breathing and enhanced lung capacity are experienced by clients who request this therapeutic technique. Because bodywork therapy can enhance the efficiency of blood flow throughout the body, this is beneficial for those who are recovering from injury, and even decrease the amount of time it takes to heal. This enhanced blood flow can also have a positive impact on the appearance of the skin. The immune system receives a positive boost, decreasing a client’s likelihood of catching a cold. This is especially helpful during colder fall and winter months, as well as during the height of flu season.

Mind Body Connection

One of the most important benefits of bodywork, is that it enhances a client’s knowledge about how the mind body connection works. The mind body connection is the philosophy that a person’s mental health and well-being are directly linked. This can be beneficial, especially if a client has sound mental health. However, a client who is experiencing prolonged periods of stress and mental health crises will notice a direct negative impact on their physical health as well. This is true for clients who may suffer from high blood pressure and anxiety. Their heightened state of anxiety and arousal will cause cortisol to release at higher levels than normal.

This cortisol has a direct impact on a person’s blood pressure. If their blood pressure remains abnormally high for an extended period of time, it will then have a direct impact on their cardiovascular health, leading to secondary issues and serious health concerns. By engaging in bodywork massage therapy, a client will deepen their understanding about this connection, which may prompt them to make further positive changes in their lives by incorporating other stress relieving activities into their lifestyle, such as yoga, meditation, and homeopathic strategies.

What are Some Other Holistic Treatments?

There are several holistic treatments that can supplement bodywork. Here, we will look at a few of them and discuss how they work in conjunction with bodywork massage to benefit the overall health and well-being of the client.


The goal of acupuncture is to stimulate the central nervous system by placing tiny needles into strategic areas on the client’s body. This releases negative energy and realigns positive energy, relieving the client from negative symptoms they may be experiencing due to blocked energy flow. Acupuncture can relieve migraines, ease stress and tension headaches, and treat insomnia. When these needles are placed into the body, endorphins are released from the client’s brain, which enhances their overall sense of well-being. Some clients who suffer from nausea may notice relief within the first hour of an acupuncture treatment. Acupuncture treatments can also be used for those who suffer from chronic pain conditions and fibromyalgia.


One of the oldest known therapeutic treatments is aromatherapy. Certain smells can have a positive effect on a person’s mood. Lavender can have a similar effect as a mild sedative. Orange and citrus are energizing scents that can give a boost of energy. Peppermint and spearmint are uplifting scents that can cause feelings of elation and happiness. Many clients may choose to incorporate aromatherapy into their bodywork sessions. This can be done using diffusers, massage oils, and lotions that feature their scent of choice. Aromatherapy is an effective way to boost a client’s bodywork massage session and enhance their overall experience.


Cupping is the act of using suction using rounded glass containers to encourage increased blood flow. These cups are either heated with a flame before placing them onto a client’s back, or a manual suctioning technique is used. These cups are slowly moved around in a massage-like manner. If a flame was used, the suction is created by a natural vacuum effect that is caused by the smoke. Cupping is an effective way to relieve chronic pain and digestive issues. It is also used for clients who are suffering from certain types of lung disease. Because cupping increases blood flow, it draws toxins to the surface as well, which can be beneficial for those healing from injury.

Chiropractic Techniques

Some clients combine bodywork sessions with visits to their chiropractor to address their medical issues. Chiropractors utilize a series of purposeful movements to adjust the spine and bring relief to the client. Chiropractors can help those recovering from car accidents, as well as those who are suffering from chronic neck and back pain. These adjustments usually involve the neck and spine. A professionally trained and licensed chiropractor performs chiropractic adjustments.


Homeopathy is a form of alternative medicine that utilizes a variety of tinctures created to address a client’s ailments. There are two specific overarching themes in the field of homeopathy. The first one is that “like cures like.” This concept relies on the thought that a substance which causes an individual to become ill may be the same substance that holds the cure. The second principle is that smaller doses of a substance produces a more powerful medicinal effect in the client. Homeopathic treatments are personalized depending on the client’s concerns, and consist of lesser amounts of red onion, belladonna, bees, and minerals. Clients who are interested in homeopathic medicine often combine these treatments with bodywork massage to address chronic pain symptoms.

What Skills Does a Bodywork Massage Therapist Need to Succeed?

There are many skills that are helpful for bodywork massage therapists. From good communication skills to strong dexterity, and everything in between, building this set of skills will prepare you to succeed in bodywork massage.

Communication Skills

Massage therapists work closely with their clients to alleviate their physical pain, promote total body relaxation, and enhance their personal sense of well-being. Because of this, there are some skills that a bodywork massage therapist must develop to be effective in this field. They must have excellent communication skills. It is important to identify what areas are of most concern to clients to provide them with the best relief possible. Because bodywork massage involves physical manipulation of a client’s body, it is important to maintain communication throughout the session in case a movement becomes too uncomfortable or painful.

Empathy and Compassion

Bodywork massage therapists work with a variety of clients from different backgrounds and walks of life. They differ in age, health, ability, and condition. It is important to maintain compassion and empathy for every client and their personal situation. Some clients may present with symptoms they find particularly embarrassing or difficult to talk about. It’s important for massage therapists to understand that for some clients, addressing these problems and visiting a massage therapist took a great deal of emotional strength on their part. Other clients may be physically larger or have medical conditions that make them self-conscious about the way they look. Because bodywork massage therapy is such an intimate field to work in, it is imperative that massage therapists treat every single person with dignity and respect. Compassion is an integral part of any health-related industry, especially in massage therapy.

Attention to Detail

Attention to detail is also an important skill that massage therapists must develop during their training. The intricacies of bodywork massage technique rely upon specific types of manipulation along the client’s body, which means that the massage therapist must perform the bodywork technique as precisely as possible for the client to achieve maximum benefits.

Dexterity and Stamina

While it may not initially be apparent, massage therapists must acquire a high level of dexterity and stamina. Massage therapists work on their feet and use their upper body strength to perform a therapeutic bodywork technique. Massage therapy can be physically demanding, especially for newer massage therapists. However, experienced massage therapists will naturally see an increase in their level of stamina and will eventually be able to perform a full day’s work.

Final Thoughts

Bodywork massage therapy is a rewarding field that allows you to use your skills to improve the health and well-being of your clients. By pursuing a career in the field of massage therapy, you will enjoy job stability, flexible hours, and the ability to help others every single day. Take that first step towards the future and enroll in a massage therapy training program today.

Massage Therapy Program

If you are interested in the healing powers of massage, you can begin your career in massage therapy at Minnesota School of Cosmetology. Our short-term massage therapy training program is designed to be completed in as little as 13 months. Our massage therapy training program is designed as a holistic program that will prepare students to focus on body mechanics of their patients as well as develop positive habits for the therapist. Together, those two areas will provide a foundation that can lead to longevity in the career field.

Contact us today to learn more about becoming a massage therapist and starting a rewarding career in the massage industry.

How Many Massages Can a Massage Therapist Do in a Day?

Massage therapists training for their career.

Interested in becoming a massage therapist but not sure if you have the stamina to work a long day, standing and giving massages? Don’t worry, there are a lot of things you can do to prepare yourself and train your body to handle a long day of work giving massages. So, how many massages can you give in a single day?

How Many Massages Can a Massage Therapist Do in a Day?

As a massage therapist, that is up to you. Some massage therapist will work full-time working with multiple clients a day and others will work part-time with only a handful. If you want to work more as a massage therapist, there are some important things you can do to prepare yourself for extended time using your hands and standing throughout the day. You will need to work on your dexterity and stamina, it is important to stretch in between massages, you will want to use proper technique to keep a balanced body stance, proper breathing helps, some aerobic exercise and strength training will build your stamina, while a positive attitude and good hygiene will keep your body from getting sick during those long hours.

What Does a Massage Therapist Need to Do More Massages in a Day?

There are many things you can do to help yourself stay fit, improve stamina and prepare for a long day of massage. From good eating habits and exercise to proper hygiene and a positive attitude, everything you do during the day and while you relax at night will impact your ability to give massages. Whether you need to take breaks and stretch between clients or get a proper amount of sleep, there are ways to prepare your body and mind for multiple massage clients each day.


Dexterity in massage involves the use of your hands and fingers. As a massage therapist, you must use acute, slight motions to help you identify muscles that are tense, sore, or painful. This allows you to apply the proper amount of pressure to relieve the stress and tension.

As a massage therapist, you will apply pressure to a client’s soft tissue and muscles. Depending on the technique the pressure may be intense, for example with deep tissue massage. Techniques require pushing, pulling and kneading with the arms, hands, fingers and shoulders, but movements must be precise to have the proper effect. It’s a skill that requires upper body strength, flexibility and coordination. And also, a skill that requires good dexterity in the fingers and hands. Hands tend to cramp up when multiple massages are performed in the same day. Stretching the body and hands in between massages will help you stay limber and flexible to keep your body warm and stop it from getting injured.


Stamina is the ability for you to withstand prolonged mental and physical activity. As a massage therapist, you must possess strength and energy to perform multiple massages in the same day. Massage treatments require you to stay on your feet, stand in place, reach, bend, and perform massage treatments for as long as an hour and a half. It is important to build stamina over time.

As a massage therapist, you will spend most of your day on your feet. A full body massage can last 60 to 90 minutes. You may stand, bend and kneel during the massage. Even portable chair massages require you to move equipment and travel from place to place. Massage therapy isn’t a physically grueling job, but strength and endurance are a must.

Proper Massage Technique

When it comes to proper massage technique, your feet are the foundation for all movement during the massage session. Using the lower portion of your body during the massage is more powerful. This provides you with more stability than moving the upper part of your body. Standing and applying an equal amount of weight to each foot and shifting a substantial amount of pressure to the lower portion of the body reduces your risk of injury.

The way your feet are placed provides a stable base and influences the direction of your massage strokes. This also has a significant effect on the alignment of your body. The two standard foot stances used while giving a massage that provide stability and balance include bow stance and warrior stance.

Bow Stance – used when you are standing at the head or the foot of the massage table and are applying strokes that proceed from one point of the body to the next. Position your feet at a 30 to 45-degree angle. Your lead foot will point forward with the other foot pointing off to the side. Keep your knees flexed, and the weight will shift from one foot to the other as you massage the client.

Using the Bow Stance allows you to maintain contact with the client while maintaining a consistent flow of touch. It’s important to bend at the hips rather than the waist when using this stance to avoid any back injury. Try not to twist as you bend. Bending at the hips aids in keeping your balance.

Warrior Stance – used when performing short strokes that cause friction on the body, this helps you reach to the far side of the client while maintaining balance. Using the warrior stance allows you to face the opposite side of the massage table while keeping your feet approximately hips distance apart. During this stance, your toes will be pointed straight ahead, and your back will stay straight. Your hips will point toward the table to reduce the risk of injury to your body.

Proper Breathing

Using the proper breathing technique helps you better pace yourself and your massage movements. It is important to send oxygen to your muscles. Increased oxygen helps reduce fatigue and help you stay relaxed and focused. Proper breathing technique also enhances your physical and mental health.

Aerobic Exercise & Stretching

It is important that you have the stamina and dexterity to alleviate the stress and pain of a client’s muscles, so it’s crucial for you to keep yourself healthy. Staying fit is essential to physical and mental health. Being healthy makes it easier for you to face a long day of massage. What can you do to increase your stamina and dexterity?

  • Exercise is a good way to stay physically fit. Try 30 to 45 minutes of aerobic exercise to build stamina for increased massage output.
  • Take regular breaks during the day to stretch your muscles and get your blood flowing. Standing up and stretching a few times a day can help you avoid lower back pain.

Strength Training

Strength training can help you avoid fatigue. Massages require physical ability and strength training builds muscles, making it easier for you to manipulate the client’s muscles and soft tissue. Resistance and weight training can help you build your muscles offering you additional stamina and dexterity. However, try not to overdue the strength training so you are fresh for a long day of massage.

A Positive Attitude

When you’re healthy physically and mentally, your outlook is more positive. A positive attitude will help your immune system fight off colds, flus and other germs you may come in contact with while massaging clients. It is also good to stay hydrated. You should drink plenty of water. Maintaining hydration levels is essential for your optimum health.

Good Hygiene

Some germs are transmissible through skin contact, so as a massage therapist, you need good hygiene habits to prevent the spread of disease. Your vocational school training programs will cover health basics, including environmental cleanliness and equipment sanitation. It’s an integral part of practicing safely, and it’s mandatory in states that inspect and license massage therapy practices.

Final Thoughts

So, are you ready to offer multiple massages in a given day and make the most of your massage therapy training? It may be time to learn more about the proper techniques to allow you to work with as many clients as possible each day. Take the first step in your journey and learn about a massage therapy program today.

Want to Learn More?

If you are interested in the healing powers of massage, you can begin your career in massage therapy at Minnesota School of Cosmetology. Our short-term massage therapy training program is designed to be completed in as little as 13 months. Our massage therapy training program is designed as a holistic program that will prepare students to focus on body mechanics of their clients as well as develop positive habits for the therapist. Together, those two areas will provide a foundation that can lead to longevity in the career field.

Contact us today to learn more about becoming a massage therapist and starting a rewarding career in the massage industry.

Using YouTube for Your Massage Therapy Practice

Massage therapist stretching out a client

YouTube is currently ranked number two in global and domestic web traffic for uploading and viewing video content. The platform boasts of more than 2 billion monthly users, with over 70% viewing from mobile devices, according to HootSuite. Creating and posting video content on a YouTube channel as a marketing tool is a great way to boost your massage therapy practice’s visibility and potentially get more clients. How do businesses, namely massage therapy practices, create content to attract followers and potential customers on YouTube?

Getting Started with YouTube

Signing up for a YouTube account is quick and straightforward. You can go through the sign-up steps with a Facebook or Twitter account or use a Google account to expedite the process. Once logged in, go to your YouTube account, settings, create a channel, choose a business name, and begin customizing your massage practice’s channel.

Before you add any content about your massage therapy practice, ensure you complete all the information sections in their entirety, these portions are an introduction and the first impression of your massage business:

  • Profile Photo – Make your YouTube channel yours by adding a profile photo to your account representing you, your staff and your massage therapy practice.
  • Header – Add your massage therapy practice’s logo as a header and make it clear-cut, unique, and distinctive. A tagline (a catchphrase or slogan) that quickly describes your business at a glance is also helpful here. Example: “We Get You Moving In The Right Direction.”
  • Information – Supply as much information about your massage therapy practice as possible regarding services offered, hours of operation, and directions. Don’t be shy, brag about yourself and your massage therapy related accomplishments.
  • Hyperlinks– A hyperlink is a direct link to your massage therapy website. You can also create and share links to articles, anecdotes, and blogs related to the massage therapy field.

Your YouTube Video Content

Most people think you need to have a film producer’s ability or be a screenwriter to make a good YouTube video. What’s essential is the concise and vital information you provide to your viewers.

Using these 12 simple tips to create your video content helps your massage therapy practice stand out from your competitors that don’t utilize YouTube to assist in their marketing strategy:

Tip #1. Introduce Yourself

Even if you find it hard to speak on your own behalf, do a section of your video or an entire video on your channel called “About Me.” Learning about you, the business owner, creates a connection with a potential massage client before ever meeting them. Mention talking points like why you became a massage therapist, where you went to school, how you first became interested in massage therapy, and the ways you feel the viewer will benefit from your massage therapy.

Tip #2. Show Off Your Staff

Build a repour with viewers through your video content by featuring your actual staff. Announce each team member with an interview. Pose questions inquiring about their position at the massage practice, a favorite massage technique, and the reasons they chose a career in massage therapy. After all, they are the people that connect with your clients from the minute they walk through the door. A massage therapist is only as good as their support staff.

Tip #3. Let Existing Patients Do the Talking

Patient testimonials are probably the best way to convince a viewer to take the first step in coming to your massage therapy practice. These videos allow existing clients to talk up your massage practice for you. Customers identify with other customers, so don’t be intimidated to ask if you can take a video of them speaking on behalf of your massage practice or about their experiences when they visited. Ensure you follow the truth in advertising laws by including only real patients, and make sure the testimonials are not misleading. Avoid offering free products, services, or compensation in exchange for testimonials.

Tip #4. Constantly Update

A popular YouTube channel consistently updates its content when using videos as a marketing tool. Update at the same time daily or weekly, but no less. If viewers see inconsistency with your YouTube channel, they may think your massage practice is the same way. Subscribers to your channel receive notifications every time you post updated content, keeping your massage practice fresh in their minds. Creating all those videos may seem a little daunting but gather the staff once monthly to produce enough content for the entire month and discuss marketing strategies moving forward. Make it fun and offer lunch or dinner, so your team looks forward to taking part month after month.

Tip #5. Demonstrate

Demonstrate techniques and products your massage therapy practice currently utilizes. These videos always interest viewers because it’s natural for humans to wonder how things work. Take this opportunity to introduce new services, trending massage techniques, or an up and coming product on the market related to your massage therapy practice. Another possible demonstration is a tour of your facility. Here you can showcase the equipment you and your staff work with to help your patients feel their best.

Tip #6. Webinars

A webinar is where speakers from a hosting business share presentations or other content with audiences located anywhere. Webinars typically have audio and eye-catching visual components that entice the viewer and holds their attention, two main objectives for engaging content. Include videos of professionals in your field, while demonstrating new techniques or products related to massage therapy, lets viewers know you’re on top of breaking innovations in massage therapy. Webinars also break up the monotony of just you and your massage therapy staff creating content.

Tip #7. Photo Montage

Create a montage of still photographs into a video for your YouTube channel. Take pictures you already have of your staff attending the annual Christmas party, picnic, or other function and string them together. These fun little videos show viewers the camaraderie and fun your massage therapy staff share. You can also utilize a photo montage of your current patients with subtitles describing what they like best about your practice. A photo montage is also incredibly helpful if a patient wants to give their testimonial but doesn’t like the video aspect.

Tip #8. Add Hyperlinks

Connect all your advertising avenues effortlessly together by using hyperlinks. A hyperlink links a file or document to another location or file, typically activated by clicking on a word, phrase, or image. Suppose your massage therapy practice has a web page or uses other social media platforms as an avenue to advertise; a hyperlink is a perfect way to direct web traffic from one of your sites like YouTube to the other, what’s commonly referred to as a “call to action.” Think of a hyperlink as a traffic cop directing cars down different streets. Use Hyperlinks when quoting particulars directly from a resource you used in creating your content as well.

Tip #9. Choose Relevant Tags and Categories

When you upload your video with YouTube, you choose a video category to list under, making your video easy for viewers to find when looking for a specific topic. There are 15 categories to choose from like Product Review, Vlog, How-to, Educational, Memes, Favorites, and more.

Tags are descriptive keywords you add to your video that assist viewers in finding your content. Utilize the tags YouTube suggests since the platform deploys suggestions based on commonly searched items. You can also add variations of tags. For example, use the tags massage therapy, Swedish massage, etc.

Tip #10. Make It Your Own

The page viewers see when they click on your account name is your YouTube home page. Your channel doesn’t have to appear like countless other YouTuber’s. Your YouTube channel is customizable with colors, images, and information to foster your business’s identity. You can also customize your channel page’s layout with a maximum of ten sections. The default mode displays three sections: Created Playlists, Uploads, and Subscriptions you’ve made viewable to the public. Make it distinctly your channel by signing into your YouTube account; in the upper right corner under your profile picture, choose your channel, and select “Customize Channel.”

Tip #11. Be Interactive

When viewers see your videos, they can rate the quality and comment. It would be best if you kept up the momentum by monitoring and responding to feedback promptly. Personalize responses to each viewer’s comments and don’t use automatic, cookie-cutter replies, which viewers often misconstrue as lazy. Ensure your answers are informative, insightful, and professional; even if the comments get a little critical, keep responses positive.

Tip #12. Don’t Confine Your Videos

Don’t hide that video under a bushel; put it out there and often. YouTube videos don’t have to stay confined to YouTube; share them on all your business’s social media platforms like Twitter, Facebook, Pinterest, and Instagram. When you post a new video, write an accompanying blog entry describing it, then share the link, or post it on Facebook. You can also embed videos on your websites or emails to your massage clients, like stretching tutorials, massage technique instructions, and product demonstrations.

Final Thoughts

Don’t forget your YouTube videos don’t have to be perfect. YouTube viewers come to expect imperfection, and many viewers feel it adds a sense of authenticity to you and your massage therapy practice. Have fun with the process of creating videos for your business and watch your client list grow.

Want to Learn More?

Did learning about using YouTube for your massage therapy practice interest you? If you are interested in the healing powers of massage, you can begin your career in massage therapy at Minnesota School of Cosmetology. Our short-term massage therapy training program is designed to be completed in as little as 13 months with full time enrollment*. Our massage therapy training program is designed as a holistic program that will prepare students to focus on body mechanics of their clients as well as develop positive habits for the therapist. Together, those two areas will provide a foundation that can lead to longevity in the career field.

Contact us today to learn more about becoming a massage therapist and starting a rewarding career in the massage industry.

*Completion time for this program is defined by 35 hours per week.

The Role of Communication in Massage Therapy

Massage therapist using communication to connect with her client

Communication is the foundation of therapeutic relationships. Only by listening and speaking with authority can massage therapists contribute to their clients’ wellness. A skillful give and take are not only essential for successful treatment; they’re the key to building a loyal customer base and a rewarding career.

Characteristics of Effective Communication

Communication with clients is a two-way street, but as wellness professionals, massage therapists should take the lead. The person communicating is responsible for the interpretation of what they say and how it is received. Massage therapists can enhance the power of their messages by ensuring they’re concise, concrete, courteous, timely, and correct.


Concise messages are brief and to the point. While not forgoing the friendly chit chat that establishes a certain comfort between clients and massage therapists, essential points should be condensed. Eliminating redundant or irrelevant information helps the client focus. Brief explanations of the types of massage a therapist offers, for example, narrow down the choices and makes decision-making easier.


Concrete messages go beyond written or spoken words. They appeal to a broad range of senses and learning styles. When massage therapists discuss the benefits of massage, the use of props such as charts, models and video presentations reinforce the message. They appeal to visual, auditory and tactile learners alike and enhance their overall learning experience.


Communication has emotional facets. Today’s massage therapists will work with clients from diverse cultural backgrounds, each with unique expectations. Considering a client’s age and background helps massage therapists frame conversation in a respectful and engaging way, opening the door to a natural two-way dialogue.


Therapeutic relationships are built on trust. When a client reaches out to their massage therapist, timely responses establish reliability. Returning phone calls and email is a must as well as approaching clients with helpful information when necessary. Letting regular customers know when a vacation is approaching is one example.


Spelling and grammatical errors detract from the credibility of communication. Messages should always reflect a massage therapist’s education and professional status. If a client imagines a massage while reviewing an ill-written brochure, they’ll assume the massage therapist will be equally careless and move on.

Types of Communication

Massage therapists use different methods of communication to relate to customers and to connect with the community through advertising. Massage therapists use verbal, written, and non-verbal communication.

Verbal Communication

The term verbal communication refers to spoken words, usually a person-to-person chat or a conversation over the telephone. Whether clients call or visit, it’s the most common type of interaction for massage therapists.

Verbal communication skills to master include confidence, humility and authenticity. Mirroring clients in their rate and tone of speech improves their comfort with a conversation.

Written Communication

Written communication comes in many forms, texts, e-mails, social media posts, brochures, letters, advertising, and teaching materials.

Qualities that make written words appealing to clients include simplicity, avoiding jargon and technical terms, and an easy-to-follow conversational tone. Sloppy grammar, spelling and punctuation reflects poorly on the writer. Proofreading really matters.

Non-Verbal Communication

Non-verbal communication is a way of conveying emotion using body language. Gestures, posture and facial expressions can say more than words alone. But while body language can be used to make a point, it’s more often something people do subconsciously, and if the message is negative, the results can be disastrous.

Almost all communication is nonverbal. Making eye contact, for example, demonstrates caring and focus. Avoiding it suggests disinterest or guilt. Clients take cues from the body language they observe, so for a massage therapist, it pays to be aware of the signals they convey. A warm smile and a relaxed but upright posture can set the mood for a successful session.

With Whom Do Massage Therapists Communicate?

Massage therapists communicate with a wide range of people in both the therapeutic and business parts of their practice. They speak with clients, colleagues, managers, vendors, and communities.


Massage therapists communicate with clients before, during and after a massage. Each point of contact is an opportunity to connect and inform.

It begins by making an impression through advertising and promotional materials and continues when the client visits in person or makes an appointment over the phone. Massage therapists use their skills to gather the health information needed to create a treatment plan while communicating their professional expertise.

During the session, massage therapists communicate based on the client’s preference and therapeutic goals. Silence is relaxing if the objective is stress relief, but chit-chat could be preferable if the intent is to invigorate. It’s always critical, however, to ensure that massage therapy is achieving its goals. Massage therapists should ask clients if their techniques are hitting the mark.


A massage therapist at a spa or resort may work with dozens of colleagues, each with a different communication style. However, while it’s true that birds of a feather flock together, it’s important for everyone to get along.

A massage therapist’s relationship with coworkers can make or break their practice. Squabbles create workplace tension, leading to lost customers and staff. Getting along and working together generates a soothing atmosphere and sets the stage for mutual referrals. Constructive professional relationships benefit everyone.


Managers serve as leaders in multi-therapist practices, and like colleagues, they have unique ways of communicating.

Charged with the financial health of the business, they may make decisions that are not always popular. Massage therapists should communicate regularly with managers to stay on the same page, addressing concerns promptly and respectfully. Coordination is critical.


Massage therapists with private practices work order their supplies with a vendor. Building rapport through mutual trust can lead to more favorable terms.


Massage therapists shouldn’t underestimate their impact on their communities. As wellness professionals, they’re ideally positioned to serve as resources. Outreach in the form of public service is a type of mutually beneficial communication. Examples of outreach opportunities for massage therapists include offering adult education classes and hosting informal seminars on the benefits of massage. It’s a way to establish a good reputation and meet potential clients.

What Role Does Communication Play in Massage Therapy?

Communication is a give and take. Massage therapists use their skills as communicators to promote themselves and to help clients better articulate their needs using professionalism, comfort, customer service, assessment, education and discretion.


Professionalism means living up to clients’ expectations. The American Massage Therapy Association (AMTA) believes this concept is so important that it has created a code of ethics for the industry.

What does it say about communication? It requires massage therapists to:

  • Follow all regulatory requirements for the state in which they’re licensed.
  • Promote only those services for which they have the education and training.
  • Advertise honestly.
  • Avoid engaging in activities that may violate clients’ rights, including confidentiality.

Professionalism is also expected in dress, demeanor and attitude. Each is a form of communication and says something loud and clear about a massage therapist. It should always say something positive and authentic.


A comfortable conversation can only occur when someone feels at ease. From the point of initial contact, it’s up to a massage therapist to make their clients feel relaxed. Relaxation enhances communication, which in turn builds rapport and trust. Clients who feel uncomfortable interacting for the first time with a massage therapist are unlikely to schedule services or ever come back.

Customer Service

Customers consistently rate service over price as their top criterion for choosing a massage therapist. Not surprisingly, their definition of “service” encompasses communication, prompt replies to inquiries and a friendly attitude as top the list of must-haves. Lack of personal attention and indifference to special requests are clients’ biggest pet peeve.

Massage therapy is a holistic art. More than a treatment, it’s an experience, any communication from the massage therapist should be a positive, affirming contribution.


Assessing what the client wants and needs is paramount to a successful massage. Some people seek bodywork solely for stress relief while others want a targeted massage to heal an injury or reduce musculoskeletal pain.

While massage therapy is generally well-tolerated, there are medical considerations. A client on blood-thinning drugs, for example, will bruise easily, requiring a light touch and a gentle style of massage.

Before the first session with a new client, a massage therapist reviews their medical conditions and therapy goals. It requires a frank discussion and active listening, focusing on what the client says out loud as well what their body language suggests.

Most clients undress for massages, and for some, there are body image concerns, such as weight and scars. Courteous communication, making an effort to see barriers from the client’s point of view, is necessary to gain their confidence.


Clients seeking massage are usually aware of some of its many benefits. They may have been referred by a doctor or a friend, but they rely on a massage therapist’s professional advice in choosing the most effective type of massage and how often to have them.

Massage therapists are educators at heart. They listen to clients and help them understand what to expect from a session from start to finish.


Massage therapists aren’t bound by the same confidentiality laws as healthcare providers, but there are few circumstances short of cooperating with law enforcement officials that would justify divulging clients’ names without permission. In the personal service industry, it’s essential to protect clients’ privacy.

Communicating with Clients During a Massage

Experts agree, the amount of verbal communication that occurs during a massage should be based on the client’s preferences. Beyond that, professionals have different thoughts on how much talking is too much.

The unwritten rule is to converse as little as possible because, for clients who process emotions via touch, speaking can disrupt the process. They prefer to feel the benefits of massage.

However, select clients like to chat occasionally, letting their thoughts flow freely, while others need the constant drone of conversation to feel comfortable. The best way for massage therapists to approach the issue is to ask in advance, or simply respond to physical and verbal cues.

Final Thoughts

Communication is both an art and a science. Ideas are only valuable to clients if they’re articulated clearly, yet conversation should be approached skillfully and with sensitivity. Loyal clients are those who feel both heard and understood.

Want to Learn More?

Do you have the communication skills to be a successful massage therapist? If you are interested in the healing powers of massage, you can begin your career in massage therapy at Minnesota School of Cosmetology. Our short-term massage therapy training program is designed to be completed in as little as 13 months with full time enrollment. Our massage therapy training program is designed as a holistic program that will prepare students to focus on body mechanics of their clients as well as develop positive habits for the therapist. Together, those two areas will provide a foundation that can lead to longevity in the career field.

Contact us today to learn more about becoming a massage therapist and starting a rewarding career in the massage industry.

The Healing Powers of Massage Therapy

Massage instructor discussing healing benefits of massage

You’ve probably heard about the healing benefits of massage therapy services. In fact, there’s a huge body of medical research that supports the use of massage therapy for healthy mind and body. In addition to the “healing” aspect, people often forget about the myriad of ways bodywork therapy can enhance performance for athletes and others who need to stay in top shape to do their jobs.

This ancient treatment also has the ability to help injured patients recover and get back on track. Finally, one of the most common forms of therapy, Swedish massage, simply aims to deliver a full-body relaxation effect for stressed muscles and minds. As licensed massage therapists, we have the potential to make every client’s life better in many different ways.

List of Styles You Should Know

While everyone seems to know a few of the major benefits of getting a massage, the list of what this ancient bodywork can do is quite long. Below is a summary of the key points, which includes not just well-known forms of massage to assist the human body and mind, but several techniques that you have likely not heard of.

Each method (called a “modality” of treatment by massage therapists) is briefly described. Even if you won’t be offering every form in your practice, it’s important to know a little about each type and what it does for clients.

Acquaint yourself with the list and decide which specific treatment methods might fit in with the kind of practice you hope to build. Remember, most professionals offer three or more kinds of massage therapy, but some specialize in just one type of treatment, like Swedish, sports or chair massage:

Swedish, or Relaxation Massage

By far, this is the most common form of massage offered and asked for in clinics and private offices. Swedish massage is a whole-body technique that kneads muscles, strokes the skin and delivers general relaxation to tired, sore bodies.

Deep Tissue

This modality uses a higher level of pressure than others form of massage. It’s mainly for clients who have chronic soreness, injuries, or even balance problems. Deep tissue is a more intense form of Swedish and includes slower strokes with deeper, fuller finger pressure.

Sports Massage

This method has two basic purposes, depending on the client. It can be used to help injured muscles recover or to make muscles more supple and ready to perform at a higher level of competition. Many “weekend athletes” need sports massage to help heal repetitive injuries from their activity.

Chair, or Seated Massage

Often called “corporate massage,” seated therapy is a fully clothed system for treating everyday tension in the neck, back and arms. It’s really a “disguised” form of Swedish massage done while the client is on a special chair.

Trigger Point

When people have muscle pain and chronic injury-related conditions, trigger point helps activate small areas within the tissue in order to relive soreness in other areas.

Thai Massage

Quite different from all other items on this list, Thai massage is actually a combination of assisted stretching, massage, and yoga techniques. It’s done on a mat rather than a table, and clients are fully clothed. Thai styles of treatment are becoming more popular as people begin to seek out more “active” types of massage therapy.


This is a specialized treatment for pregnant women who want to get relief from typical aches and pains that occur during the months before delivery. Think of it as a gentler version of Swedish, but it does have its own set of protocols and techniques as well.

Healing Benefits of Massage Therapy

Besides knowing about the common forms of massage therapy, it’s also essential to know the healing benefits of massage therapy. All the different styles will help you deliver healing and relaxation to your clients. Every “body” is different, but after you are in practice for several months, you’ll begin to notice a pattern about how people respond to your type of treatment.

Above all, you’ll notice that when you tell people you are a massage therapist, they will typically ask you about the benefits of massage. Be ready to educate them on this key point because they are, in effect, asking you why they should hire you as their masseur/masseuse. Pro tip: if you want to get fancy on your business card and use the traditional form of wording, it’s “masseuse” for a female practitioner and “masseur” for a male massage therapist.

Massage Goes Beyond Physical Healing

The beauty of massage as a form of therapy is that it affects much more than the physical anatomy; it delivers positive benefits to our emotional and mental states as well. How does massage heal, empower, sharpen and strengthen the mind and body? In other words, what are the primary reasons people seek out massage therapists on a regular basis?

Healing With Massage Therapy

Clientele can benefit from massage therapy. Some of the advantages include whole-body pain relief, stress relief, increased circulation, regulation of blood pressure, boosted immunity, improve posture and flexibility, offers physical, emotional and mental relaxation, and speeds up injury recovery.

Whole-Body Pain Relief

This is the most common benefit of massage therapy. Whether the pain is mild or chronic, results from an injury or everyday activity, massage has the power to bring general pain relief to the entire body. Using targeted pressure, the massage therapist helps clients relax and get both short- and long-term pain relief.

Stress Relief

Many clients fall asleep during a full-body massage. That’s how relaxing a typical session can be. But for long-term stress relief, massage delivers the goods. People who receive massage regularly are better able to deal with stress, have less of it and are generally more content. For example, when someone has a massage once per month, the brain learns to release pain-killing endorphins into the bloodstream on a regulated basis, causing a lasting effect that helps eliminate common types of emotional stress.

Increased Circulation and Regulation of Blood Pressure

One of the best-known benefits of massage is better blood circulation. By stimulating the skin and muscles, eliminate waste products from the system and generally enhance the efficiency of blood flow, massage therapy can lower blood pressure and improve many of the body’s key functions.

Boosts Immunity

When the lymph system is in good condition, the human body is able to fight off colds, flu and other sickness more effectively. Massage helps stimulate the flow of fluid within the lymph system and thus boosts the immune system in most people. People who receive regular massage get fewer colds, illnesses and infections of all kinds.

Improves Posture and Flexibility

Both Swedish and sports massage can help improve overall posture and whole-body flexibility. Some people seek out massage for these reasons alone. In conjunction with a regular stretching routine, many adults find that massage helps keep muscles pain-free and allows for a fuller range of motion in all the limbs and torso.

Brings Physical, Emotional and Mental Relaxation

Massage has the ability to activate the body’s parasympathetic nerves. That means the emotions get relief alongside the physical body. This benefit can also be achieved through meditation, yoga, tai chi or deep abdominal breathing. The kneading motions of massage bring physical relief and the combined effect often has the power to soothe the mind by quelling negative thoughts.

Speeds Up Injury Recovery

Because massage can enhance circulation, relax the muscles, improve posture, increase flexibility and boost the immune system, doctors routinely prescribe regular sessions with a massage therapist for injured clients. Massage decreases recovery time for most major forms of injury.

Which Healing Methods Should You Offer?

A full list of the benefits of massage therapy along with a description of the most common forms of treatment used by working professionals today. Many new practitioners experiment with different modalities in an effort to find what is best for the clients they have in their first years of practice.

If, for example, you mainly treat referrals from a doctor who specialized in cancer treatment, you might want to specialize in Swedish massage to bring general pain relief to people undergoing chemotherapy. Or, if your clientele consists of young adults who are active in competitive sports, then sports massage would be a must to have on your “menu” of services. Likewise, if you choose to work in the resort industry or on a cruise ship, you’ll need to be adept at all the main forms of massage because your clients will come in all ages, sizes, shapes and levels of fitness.

The choice is yours. After just a few months as a professional massage therapist, you’ll have a much clearer idea of what you want to specialize in and what your most frequent clients need. After that, your new career can go in just about whatever direction you want it to.

Want to Learn More?

Did this information about the benefits of massage therapy interest you? If you are interested in the healing powers of massage, you can begin your career in massage therapy at Minnesota School of Cosmetology. Our short-term massage therapy training program is designed to be completed in as little as 13 months with full time enrollment. Our massage therapy training program is designed as a holistic program that will prepare students to focus on body mechanics of their clients as well as develop positive habits for the therapist. Together, those two areas will provide a foundation that can lead to longevity in the career field.

Contact us today to learn more about becoming a massage therapist and starting a rewarding career in the massage industry.

12 Habits to Succeed in Massage Therapy

Massage therapy services being performed by massage therapist on individual on massage chair.

What does it take to work in massage therapy? In addition to formal training, prospective massage therapists must pass a comprehensive exam and undergo a background check by their state. In addition, they must develop a set of positive habits that spell success in the profession.

A long-term career in massage therapy means a lifelong nurturing of positive habits that contribute to financial success for the therapy worker and help deliver client satisfaction.

What Does a Massage Therapist Do?

A massage therapist uses touch to manipulate the muscles and other soft tissues of the body. Of course, there’s a lot more to the job than that, but the core activity for a massage therapist involves applying direct touch in a way that helps bring temporary or long-term relief to clients.

Massage Habits That Spell Success

Successful massage therapists share a basic set of common skills. Most of the skills overlap and reinforce each other. Overall, a massage therapist who is a good communicator, has a good amount of self-discipline and can give a great massage will do well in the field.

Why Do Massage Therapists Need These Habits?

The habits that make a successful massage therapist include a clear style of communication, proper technique for client satisfaction, positive mental attitude, an action-oriented mindset, diligence, basic marketing skills, effective time management skills, the right equipment, an understanding of self-care principles, empathy, self-discipline, and a desire to learn.

Massage Therapy Habit #1: Clear Communication

First of all, a massage therapist needs to communicate with their clients. In fact, listening to each client’s needs is at the very heart of the profession. Everyone has different desires, aches, pains, needs and attitudes. Because of this, a massage therapist who listens to their client understands how to use their skills to help. As a result, listening and expressive communication are essential in massage therapy.

Massage Therapy Habit #2: Proper Technique

The nuts-and-bolts of massage therapy involves performing various styles of massages. Because of this, Swedish, sports, trigger-point massage, and other kinds of services are part of every successful massage therapist’s toolbox. Many of those techniques can be picked up during school training. Additionally, more advanced methods can either be self-taught or learned in continuing education courses.

Massage Therapy Habit #3: Positive Attitude

Having an upbeat mentality helps create a supportive, thriving atmosphere in any massage therapy practice. No client wants services from someone with a negative attitude. And for the most part, a person’s attitude comes through in one-on-one situations that involve touch. As a result, massage therapists who have a positive outlook tend to have more repeat business and happier clients.

Massage Therapy Habit #4: An Action-Oriented Mindset

Additionally, practitioners in the healing professions should learn how to create an action-oriented frame of mind. For example, this means setting both long- and short-term goals. Even more, this means constantly updating their goals, which includes identifying new challenges. As a result of staying organized, a massage therapist can help to stay on top of services and goals for better results with clients.

Massage Therapy Habit #5: Diligence

The first few months of work in a professional setting can be quite a challenge for any massage therapist. It really does take time to “hear” what clients are saying, learn how to make notes that are detailed enough to be helpful, and figure out which techniques work for different clients.

Massage Therapy Habit #6: Basic Marketing Skills

Most importantly for massage therapy professionals who own their practice, it’s essential to learn core marketing techniques. For example, this includes writing advertisements, handing out business cards and networking.

Other Marketing Opportunities for Massage Therapists

This also includes attending massage therapy conferences, understanding their communities, and taking opportunities to promote themselves. Even though there are digital marketing solutions for massage therapists, it is important to invest in face-to-face marketing opportunities.

Massage Therapy Habit #7: Effective Time-Management Skills

A typical massage therapist’s day contains at least seven diverse activities. Good massage therapists need to know how to schedule their time and

The best massage therapists include the following tasks in their schedule:
  • Prep time
  • Communication: This includes making phone calls, e-mails and sending appointment reminders.
  • Self-care
  • Accounting tasks
  • Marketing
  • Practice cleanup
  • Massage

Massage Therapy Habit #8: The Right Equipment

A solo practitioner who works from an office or home needs to have the right equipment to practice massage therapy. This includes having a table, a massage chair, lotion, sheets and a music system. Even more, every “office” needs a quiet room, parking, restroom facilities and a private changing area.

Special Challenges for Traveling Services

On-call or “traveling” massage therapists need less equipment but still must bring along certain items.

Essential equipment for a traveling massage therapist includes:
  • Table and/or chair
  • Linens
  • Lotion
  • Music systems
  • Paperwork
  • Clipboard
  • Alcohol gel

Massage Therapy Habit #9: Practicing Self-Care

In a career that prioritizes others, a massage therapists’s self care often comes last. Fortunately, this occupational hazard can be preventable with proper self-care.

First of all, recovery and injury are just as important to massage therapists as they are their clients. Most importantly, a massage therapist needs to use proper body mechanics when providing services. Pay close attention to your techniques as part of your daily routine. As a result, your correct form helps to prevent injury and physical burnout.

Massage Therapist General Health

Another vital aspect of self-care is general health. Smart massage therapists watch their weight, exercise regularly, don’t smoke, don’t consume too much alcohol, don’t use illicit drugs, attend to any behavioral health concerns that might arise, and receive massage at least once per month.

One massage therapist can offer an objective opinion to another massage therapist about health concerns and injury prevention. Successful massage therapists usually have one or more fellow massage therapists with whom they “trade” massage sessions. This is an effective way to receive and give free massages with other massage therapists for the purpose of self-care.

Massage Therapy Habit #10: Empathy

It’s a fact that many people just weren’t born with the “empathy” gene. A massage therapist needs to practice empathy with others. That means listening to client concerns and delivering services that meets their needs. It’s also important for massage therapists to follow up with every client. This includes asking how they’re doing, as well as checking on their well-being and pain issues.

Massage Therapy Habit #11: Self-Discipline

Massage therapy is, in some ways, like any other business. Practitioners who keep regular hours, constantly work to improve their skills and pay attention to marketing will ultimately have a much easier time succeeding.

One of the core skills for massage therapy success is self-discipline. It entails getting up early enough to work a full schedule, allowing enough time for sleep and recreation, and a devotion to a set number of hours for treating clients.

Massage Therapy Habit #12: A Desire to Learn More

For people who choose massage as their life-long profession, a desire to learn new techniques and acquire advanced knowledge about the profession should be a given. All massage therapists are required to attend a set number of continuing education courses every few years.

What is Unique to This Industry?

Developing positive practices, habits, techniques and attitudes is part of what every successful professional does no matter the field.

But massage therapy differs from most other kinds of business models in many ways:
  • The owner-client relationship is based on physical touch, not selling a product or online service.
  • It’s common to have lifelong, repeat customers.
  • Part of the massage therapy outcome includes improved physical health and mental wellness.
  • A thriving massage therapy practice means the owner has developed multiple positive habits and uses them regularly.
  • There are strictly enforced continuing education requirements.
  •  Broad-based marketing techniques are not effective because “all clients are local.” It’s impossible to give a massage online.
  • Business owners can work alone, set their own hours, attend the continuing education courses of their choosing, hire or not hire office help, work from home or office, choose marketing strategies that fit the desired clientele, and basically call all the shots.
  • A positive attitude is a core requirement, as it is a commitment to self-care and personal health maintenance.

Final Thoughts

Deciding to become a massage therapist is a major step in a person’s career path. Properly approached, the decision can mean a secure financial future, a personally rewarding way of earning a living and an interesting, challenging professional journey.

There are dozens of factors that go into building a massage therapy business, but a large piece of the success puzzle involves the development of positive habits and ways of thinking. When massage therapists make a commitment to create and maintain the right habits, techniques and mental attitudes, there’s no limit to the level of success they can achieve.

Want to Learn More?

Did this information about what developing positive habits in massage therapy interest you? If you are interested in the healing powers of massage, you can begin your career in massage therapy at Minnesota School of Cosmetology. Our short-term massage therapy training program is designed to be completed in as little as 13 months with full time enrollment. Our massage therapy training program is designed as a holistic program that will prepare students to focus on body mechanics of their clients as well as develop positive habits for the therapist. Together, those two areas will provide a foundation that can lead to longevity in the career field.

Contact us today to learn more about becoming a massage therapist and starting a rewarding career in the massage industry.

Holistic Medicine & Massage Therapy: Body Mechanics & Positive Habits

A group of men and women participating in holistic yoga, massage therapy.

It can be difficult to know the right way to keep your body healthy, but the first step is knowing what is available. There are a lot of misconceptions around natural wellness practices such as holistic medicine and massage therapy. Likewise, this kind of misleading information can prevent people from applying healthy, positive habits in your life that could benefit your health. Let’s take a look at what these practices are, and how you should and should not use them to keep yourself healthy and happy.

Massage Therapy

To begin, the strategic manipulation of muscle and soft tissue groups to relieve physical tension and ease stress describes massage therapy. There are various methods and techniques that can make this process more intensive, and there are various ways to approach massage therapy, but a massage therapist uses their hands to work out minor problems in a client’s muscles and soft tissues while helping to gradually increase mobility and range of motion.

How Massage Therapy Should Be Used

To Relieve Muscle Tension and Discomfort

Throughout the course of any given day, your body sustains wear and tear. Even desk jobs create pressure and tension on muscles that can affect your comfort. Regular, professional massages from a certified massage therapist can help to avoid the prolonged effects of active and sedentary lifestyles. A massage therapist will also likely be able to help their clients identify specific trouble spots that are a reoccurring problem. This will help you decide whether you need a more frequent massage therapy schedule. You may also see if there are lifestyle or work changes that you could make to help correct the problem.

To Release Minor Toxins and Stress Chemicals

During a massage therapy session, the massage therapist concentrates on relieving tension and un-knotting problem areas. However, throughout that process there will be toxins and stress chemicals released from your muscles.

The soft tissues and muscles manipulated during an appointment will release chemicals and toxins that will flush through your blood and lymphatic system. Many massage therapists advise that their clients drink plenty of water following their massages to help the efficiency of the post-massage toxin flush.

To Help Ease Stress

Even if there isn’t a clear physical reason for you to “need” a massage, it can still be a good idea to get one periodically. For example, taking an hour or so out of your schedule to relax and get a massage can be a great idea. Regular and even semi-regular massage therapy appointments can help you avoid injury, while also supporting self care. Being relaxed can lead to greater productivity and allow your body to reach its full potential.

How Massage Therapy Should Not Be Used

As Treatment for a Serious Muscular Injury

While working the muscles and soft tissues can do absolute wonders for stress and strain, it is not intended to repair or treat injuries. Turning to massage therapy for medical treatment can be harmful for a number of reasons. Furthermore, massage therapists aren’t equipped or prepared for intense diagnostics. While they can give their clients an idea of how to help with soreness, they are not able to tell their clients the depth of an injury or to predict recovery times.

For Treating Mental Health Issues

Stress release is an important on-going part of self care. Massage therapy is an important part of stress relief. However, it will not help with severe mental issues. Using massage therapy is not intended to help combat serious depression or anxiety disorders. Massage is part of care management, not as the basis of or as a mental health alternative.

As A Remedy for Toxic Habits

It is true that massaging muscle and soft tissue groups can help the build-up of toxins and chemicals, but it cannot fix bad lifestyle habits. You can’t erase a night of heavy drinking and smoking with a massage the next day. Getting massaged by a professional massage therapist is not an excuse to neglect the other areas of your health.

Holistic Medicine

There are a lot of assumptions and opinions about holistic medicine. For example, some people picture Chinese herbal remedies and acupuncture, while some think of crystal healing. However, holistic medicine is simply an approach to health that considers the entire person: mine, body and spirit. How holistic medicine looks and what it entails depends on the preferences and comfort level of the person in question.

How Holistic Medicine Should Be Used

For Overall Mood Improvement and General Wellness

Most importantly, holistic approaches are important for balance. A balance of mental health and natural living can help make you more attuned to your body and aware of differences or changes in your mood. Being alerted to changes that are troubling will likely help you catch them earlier than you would have otherwise. Using items, tools and products that you connects to on a personal level will lead to keep your awareness up and your priorities straight.

As Go-To First Response Remedies for Personal Health

Natural based home remedies and holistic healing practices are tremendously effective when used responsibly. For example, making a trip to the pharmacy at the first sign of a cold may seem appealing for symptom relief. However, there is a fine line between needing medicine to help get over an actual illness and leaning on it for every symptom.

Having some muscle aches? Instead of heading straight for the medicine cabinet, you might want to consider a physical solution such as a yoga practice or a massage therapy session. Perhaps if you are going through a stressful period at your job, you could consider acupuncture or aromatherapy.

To Help You Stay Mindful of Your Body

Only caring for yourself when something is wrong, and can result in missing things that could have been caught earlier. Holistic medicine can be seen as a whimsical and irresponsible approach to healthcare by those with a limited exposure to a knowledge about it. However, if a crystal or essential oil is what reminds you to take care of yourself, then it is a useful tool. If holistic medicine and natural tools help you become mindful and present in your body, then holistic medicine is useful. If taking time out for acupuncture or meditation helps to regularly check in on your emotional and mental state, then it is beneficial.

How Holistic Medicine Should Not Be Used

As a Substitute for Professional Medical Help

There are wide sweeping rumors that holistic medicine can treat disease and cure illness. Which, if perpetuated by professionals in the industry, can do serious amounts of harm and long-lasting damage to clients. Holistic medicine can be a very useful preventative tool, and it can be incredibly beneficial in maintaining awareness about the changes, or lack of changes, occurring in the body. Practicing a holistic approach to health and enlisting the help of holistic professionals can help further your awareness. Alternative holistic options can be a valuable partner to traditional medicine, but holistic medicine should not serve as a replacement for it. Medical issues need medical attention and trained medical professionals.

As the Primary Foundation for Your Health Decisions

The all-inclusive approach of holistic health can help inform the decisions you makes for your self-care and general health. However, data and information should be apart any of the major decisions made about your health. Keeping your emotional and mental state in mind when making decisions can be helpful, but how you feel about something in your spirit doesn’t necessarily affect the reality of the situation. Rather than thinking of holistic medicine as a replacement for traditional medicine, it may be a good idea to have a holistic approach to health that uses and includes medical and health information as part of the mindfulness and awareness practices.

Want to learn more?

Did this information about holistic medicine interest you in becoming a massage therapist? If you are interested in the healing powers of massage, you can begin your career in massage therapy at Minnesota School of Cosmetology. Our short-term massage therapy training program is designed to be completed in as little as 13 months with full time enrollment. Our massage therapy training program is designed as a holistic program that will prepare students to focus on body mechanics of their clients as well as develop positive habits for the therapist. Together, those two areas will provide a foundation that can lead to longevity in the career field.

Contact us today to learn more about becoming a hairstylist and starting a rewarding career in the beauty industry.

How to Become a Massage Therapy Entrepreneur

Female massage therapy entrepreneur and massage table

Massage therapy is a rewarding career that can bring joy to both entrepreneur and clients. Knowing how to make someone feel better through massage is not enough to make a career. The massage therapy entrepreneur has to find a way to get clients to try their services and give them a reason to come back. While there are job opportunities available through spas and gyms, there are a number of massage therapists who work as entrepreneurs. Some work out of their own homes or a rented space, others travel to work in their client’s homes. Where ever they set up their business, being an entrepreneur isn’t easy. It requires discipline and serious commitment. The business aspect of massage should be seriously considered and planned for before diving in. Here are some things aspiring massage therapy entrepreneurs should keep in mind when planning for a successful career as a massage therapist.

Spread the Word

The main concern when going into business for entrepreneurs is marketing. Advertising and promotions are how every entrepreneur generates business. The pressure of drumming up business can be difficult and intimidating, but there are things you can remember to help make it easier.

Have An Internet Presence

Social media promotion is standard practice in advertising. It is an easy way to promote services offered and gives the massage therapist wider reach than other traditional advertising methods. Social media marketing also provides massage therapists with the chance to link up with other businesses and entrepreneurs to cross-promote and get endorsements.

Offer a Bargain

Saving money is a strong motivator for a lot of customers. It is helpful to offer customers an incentive to try your massage therapy services. Promoting a sale or deal can be a good way to generate more business during slow times. It is also a good idea for massage therapists who are starting their business.

Simplify Things for Your Clients

Having a website to schedule appointments online and communicate with the massage therapist entrepreneur online can do wonders. It makes them seen as more professional and accessible. Online and technological features of the massage therapist’s business should be simple to navigate. Easy navigation reduces customers frustration. The website should also be visually appealing, so that clients learn more about the massage therapist’s business and the services they provide.

Client Relations are Key

The dynamic between massage therapists and clients is a tricky area, however it is vital to the longevity of their business. Things like word of mouth, social media recommendations and online reviews can either keep business coming in or stop it dead in its tracks.

Always Remain Professional

Some clients that enjoy conversation during their services, others will prefer silence or background music. The massage therapist must remember that they are providing a service to someone, so if someone feels like opening up it’s okay to let them. However, don’t fall into the slippery territory of offering life advice outside of massage therapy or get tangled into heated personal discussions. A massage therapist should do their best to keep conversation topics positive and neutral.

Be Respectful of Your Clients’ Homes

Many massage clients find it more convenient to have their massages done in the privacy of their own homes. When massage therapy entrepreneurs encounters these clients, they should make sure that they are setting up in a space that they have room to work in. The massage therapist should maintain boundaries for the private spaces of the client’s home. Always ask before entering a room. No one likes to feel vulnerable only to feel violated, so the massage therapist should mind their business and stick to business.

Be Smart about Your Budget

Managing money is vital to the success of any business, but even more so for an entrepreneur. Having a business model that makes sound financial sense means carefully planning in all areas of a business.

Assess Your Expenses

Entrepreneurs should know how much money they need to succeed in massage. This lets them know how much they need to earn. It begins with an analysis of everything the entrepreneur will need to get started, as well as everything they will need to maintain their business. Are you going to be renting space? Want to work out of your home? Do you already have a massage table? Can you offer/promote products to your clients? These are some of the many questions the entrepreneur will need to ask to get an idea of what they will need.

Balance Risk and Reward

Risk is involved with any business endeavor. It is important to know when those risks are worth taking and when a less risky option is more favorable. Investment is inevitable when becoming an entrepreneur. Start small to begin with. There is certainly no shame for the entrepreneur once they have found success.

Calculate Market Fluctuations

Even if business is great right now, there is no guarantee for the future. When starting out, it is important not to over-extend the budget once the cash flow starts to increase. If the entrepreneur is thinking of making new purchases or looking at new locations, make sure that it won’t cripple the business if it begins to slow.

Continue Learning

A massage therapist’s skills should evolve and grow throughout their career. Learning how to better serve clients and run a business more efficiently helps the entrepreneur to increase their income while being able to serve a wider range of clientele.

Continued Education and Refreshers

There will be times that the massage therapist may find themselves in a rut. This can cause some of the knowledge the massage therapist has already learned to fade. The massage therapist should make sure that they don’t get rusty. It is important to keep up on new products and innovative techniques. Enhancing the massage therapist’s abilities will enhance their clients’ experiences.

Embrace New Marketing

New ideas and mediums for marketing are popping up all the time. Keeping an eye on how people engage on various Internet platforms is a benefit to an entrepreneur’s business. The massage therapist should look to the community and local events for promotional ideas

Being a massage therapy entrepreneur isn’t always an easy path, but it is an incredibly rewarding career that can offer you opportunities to provide a service to people who need it. Your skills as a massage therapist can be the best in the world, but without any clients those skills go to waste. You deserve a career that is both fulfilling and successful. Be sure that your talents aren’t hidden by planning for the business aspects of your career.

Did learning about massage therapy entrepreneurship interest you in becoming a massage therapist? If you are interested in the healing powers of massage, you can begin your career in massage therapy at Minnesota School of Cosmetology. Our short-term massage therapy training program is designed to be completed in as little as 13 months with full time enrollment. Our massage therapy training program is designed as a holistic program that will prepare students to focus on body mechanics of their clients as well as develop positive habits for the therapist. Together, those two areas will provide a foundation that can lead to longevity in the career field.

Contact us today to learn more about becoming a hairstylist and starting a rewarding career in the beauty industry.

Making A Career Change to Massage Therapy

Making a career change is never an easy decision. When you have wonderful mentors and peers encourage you, the journey becomes a breeze.

LeAnn Balmanno is a recent Massage Therapist graduate who made a career change that changed her life forever. LeAnn made the decision in early 2018 to

Massage Therapy graduate
LeAnn Balmanno, Massage Therapist graduate of June 2018

follow her dreams. While working as a Guest Service Media Coordinator at John Joseph Salon, she became familiar with the massage therapist on site and wanted to learn more.  LeAnn would always tell her fellow co-workers that she was interested in massage therapy, but was told she was too outgoing and bubbly to be in the field.  For the longest time LeAnn believed them, but she didn’t give up. LeAnn wanted to make a change in other people’s lives to make them feel great about themselves.

Researching Massage Therapy Schools

Once LeAnn decided to take the first step to become a massage therapist, it was time to research schools. That is where the Minnesota School of Cosmetology came in. LeAnn visited an open house at our Plymouth location and fell in love. The atmosphere, the course hours and, most importantly, the instructor, Diana Oberg made LeAnn’s decision easy. When you find a school that can make your new career change easier, you know you will excel at what you love.

Transforming Lives as a Massage Therapist

“I truly love helping people and I love how each person has a different style when it comes to the way they massage. It is a very creative job that can change people’s lives for the better and I am so proud to be a massage therapist,” says LeAnn.

LeAnn was employed before graduating from the program. She now enjoys working her dream job at The Woodhouse Day Spa in Maple Grove. LeAnn also received her license through the city of Maple Grove to help her career expand when she is ready.

“MSC was more than a school for me, it changed not only my life but my family’s life as well.”

– LeAnn Balmanno, Minnesota School of Cosmetology-Massage Therapist graduate of June 2018.

How to Use Social Media as a Massage Therapist

Social media is here to stay. Aside from personal networking, social media is increasingly being used in professional circles. Used in an informative way, social media content and posts can increase a client base, enable massage therapists to network professionally, and access potential clients more easily. This article highlights how massage therapists can use social media to their advantage.

Personal versus Professional

As a professional trained massage therapist it is important to keep personal boundaries on social media. You may share content and posts with family and friends on a Facebook that are not appropriate to share with a wider audience. A massage therapist will encounter clients from all walks of life and it is wise to keep personal and professional lives separate. Massage therapists should lock down personal accounts and have separate social media for professional use. On a positive note, a professional social media presence will reflect the professionalism of the massage therapist.

Professional Networking

One of the big advantages of social media is that it enables people to connect on a global perspective. As a professional massage therapist there are forums and networks to industry issues and exchange ideas. Using Facebook or WhatsApp are just two examples where professional networking can take place. Another useful resource for massage therapists is LinkedIn, which connects professionals in different industries. LinkedIn is a recruitment tool that allows massage therapists looking for a new job or career change to discover opportunities.

Informative Material

Some of the best uses of social media is using your networks to provide informative and useful messaging to your followers. Focus on clear, professional posts that will build a following. Massage therapists can link posts to their blog or website, so that potential client have details on their massage therapy services. Use your profile to promote special deals, promotions and new massage therapy techniques to gain attention.

It is important to take time to think through your social media posts. Great posts provide insightful information, use hashtags to promote content and promote positive company attitudes. These techniques build a strong social media following. Post regularly to maintain your followers interest by developing new posts and ideas. It is also important to check the post before sending. Make sure that you do not have typos or confusing sentences. Ideas will flow throughout the day, so keeping a notebook to write down potential posts is important.

Massage therapists working for organizations must check their social media policy. Some do not allow social media posts at all whereas others are more proactive and will retweet or endorse material.


One of the most important things for a massage therapist to remember is that client information is confidential. Do not post this information at all. This includes making derogatory comments about people or insulting someone. Do not post content or photos of clients without given written consent. Clients having a massage are usually in a vulnerable position, so posting content without permission will lead to mistrust. Posts may go viral, and this may affect your client. If a massage therapist had a bad day, it is generally best to stay away from social media to avoid ranting about work problems.

Do not share contact information or e-mail addresses without written consent. Personal information is protected under individual state and federal laws.

Targeting Specific Groups

A great way of professional social media is to target specific social or age groups. It is important to know where your potential clients are online. Retired people use social media differently than younger groups. For example, a lot of millennials use Instagram. Some companies will target advertising at specific groups of people, for example men over 50 living in Manhattan. Knowing your audience is becomes vital when building a social media following and attracting clients.

Facebook – The most well-known social media platform and where most people are active. If you are using Facebook to promote massage therapy, update your profile at least once a week. Engage with the community on Facebook with content and posts and create a group of followers. A group of massage therapists can share ideas and tips on better business practices.

Twitter – Post unique content on Twitter and other accounts. Your followers will have a reason to follow you on both Twitter and Facebook. Include images along with text, as text only posts tend to be ignored. Like and share other massage therapists’ tweets and they will return the favor.

Instagram – Instagram is a visual social medium, so add great images of your massage space to attract followers. Users find posts through hashtags, so make sure to use them!

LinkedIn – A great platform to network with other massage therapists. If you are starting out as a massage therapist or joining another organization, LinkedIn will help you connect with the massage therapy industry.

Another way of promoting a service on social media is through original material. Original content can reach wider audiences. Social media is about interacting with the global community. One of the best ways of growing a following is to promote other businesses related to massage therapy. Beauty and wellness companies are happy to help each other. They can then return the favor by promoting a retweet or Facebook post.

Social media is a game changer in business. There are many opportunities to reach clients, share creative ideas, and connect with others. Getting a social media account is a gateway into a global community for a massage therapist.

Did this article about social media interest you in becoming a massage therapist? If you are interested in the healing powers of massage, you can begin your career in massage therapy at Minnesota School of Cosmetology. Our short-term massage therapy training program is designed to be completed in as little as 13 months with full time enrollment. Our massage therapy training program is designed as a holistic program that will prepare students to focus on body mechanics of their clients as well as develop positive habits for the therapist. Together, those two areas will provide a foundation that can lead to longevity in the career field.

Contact us today to learn more about becoming a massage therapist and starting a rewarding career in massage therapy.