Top 10 Beauty Gurus on YouTube

I am not a beauty expert, but as the front desk manager at our MSC-Woodbury campus, I have a passion for this industry and am excited to share my suggestions for Top 10 beauty videos on YouTube.

I have be honest. I used to color my own hair and never did my makeup. Then I started working for MSC and it really drew my attention to how I presented myself. I still don’t wear a lot of makeup, but I’ve made it my goal for this next year to learn how to do my own makeup by watching YouTube videos.

I wanted to see what these vlogs were all about. Could these ridiculously popular vloggers really teach me about beauty in the way that enhanced the education that I’ve gotten by watching and learning from our students? You’d be surprised! Most of these vloggers have little to no previous makeup, hair, or beauty experience, but they’re ruling the internet with these videos! Why? Because they are regular people, just like you and me, and they have a passion for this industry.

I set out by searching “beauty blogs” and proceeded to watch dozens and dozens of videos by countless numbers of people. Did you know there are even videos about who to watch? There are, and I watched those too. Then I realized that it’s really up to each individual person and how they relate to who they are watching. Some were crazy annoying. Some covered way more than just beauty tips. There are specific vlogs for whatever you are looking to do. There’s an amazing amount of videos to go through.  It was almost overwhelming.

After all that research, I was able to narrow down a list of my ten favorite beauty and lifestyle gurus on YouTube. Check them out and then make your own decision on who you connect with and follow:


  • Has 220 videos on literally everything related to makeup, hair, relationships, product reviews, collaboration videos, fashion, beauty & homeware hauls, and life in general
  • You can follow her on Google+, Twitter, Facebook, Instagram, as well as her own
  • She’s funny. She’s real. She’s real funny. There’s a reason she’s at the top. If you follow one person from this list – follow Zoe.
  • One to watch: Boyfriend Does My Makeup




Carli Bybel aka “The Beauty Bybel”

  • Has over 3.3 million subscriber
  • Has over 370 videos on everything from makeup, hair, and fashion
  • She has a couple of blogs, a couple of Instagram accounts, Facebook, her own website, Google+, and Twitter so you can truly keep up to date with everything she is doing
  • One to watch: Makeup Mistakes to Avoid




Michelle Phan

    • Has over 8 million subscribers
    • as over 370 videos mostly about makeup but has some very funny and interesting videos about Pet DIYs, room ideas for Unicorns (yes she really did), to real advice, and hair
  • Has over 8 million subscribers
  • She also has a blog, Google+, Facebook, Twitter and Instagram so you can keep up to date on all of her advice
  • One to watch: The Smolder



Whit aka “Naptural85”


  • Has over 650,000 subscribers
  • Has over 200 videos on everything for natural hair, makeup, storage ideas, hairstyles, product reviews, hair accessories, etc.
  • You can also follow her on Twitter, Instagram, Google+, and Facebook
  • One to watch: The Perfect Curl Bun



Bethany Mota

        Probably the most actually well-known YouTube beauty guru in the United States
      • Has over 9.4 million subscribers
      • Has over 420 videos on everything about hair, makeup, fashion, DIY & lifestyle informational videos
      • You can also find her on Google+, Facebook, Twitter, Instagram as well as another YouTube channel geared just towards her life (it’s gotten that big!)
      • One to watch: New Years Eve Makeup


Lauren Curtis





Andrea Brooks aka “AndreasChoice”

  • Has 3.4 million subscribers
  • Andrea’s on Tumblr, Instagram, Google+, Facebook, and Twitter so you can follow her pretty much everywhere
  • Has 186 videos on easy DIY, beauty, fashion, and makeup – super cool Halloween makeup and celebrity looks
  • One to watch: Lion Hair & Makeup


 Kandee Johnson

  • Has over 3.2 million followers
  • Over 530 videos on everything on how to do makeup, hairstyles, as well as lifestyle videos on cooking and fun.
  • She does a lot of “celebrity looks”
  • Follow her on Google+, Instagram, Facebook, and Twitter – she has some really amazing transformations that she does
  • One to watch: Kylie Jenner Transformation



Tanya Burr


  • Over 430 videos of everything from Hauls, to makeup tutorials, to how to bake!
  • She’s on Google+, Twitter, and Facebook
  • One to watch: Eye Makeup for Glasses Wearers



Ingrid Nilsen


    Has over 3.8 million subscribers


I hope that you enjoy looking through these videos as much as I did and stay tuned to a future blog when I describe my experience in trying to follow a makeup tutorial given by one of these gals!

Until next time…


Mixing Cosmetology with Cabaret at Woodbury High School

Minnesota School of Cosmetology (MSC) students volunteered to be hair and makeup artists for the Woodbury High School Annual Spring Cabaret. The solo performers in the cabaret had the luxury of having their hair professionally styled and their makeup precisely applied for this extraordinary event.

Daryl Timmer, Director of Choirs at Woodbury High School (WHS), stated, “Thanks again for coordinating the hair and makeup for our Cabaret show.  The kids loved it.  It was fun to watch the makeovers and catch up with [former WHS student and MSC graduate] Jolene Wenneson.”

Jolene Wenneson was the mastermind behind this Minnesota School of Cosmetology service learning project. She explained, “In high school, I was part of the cabaret show for three years and every year was an amazing experience. While attending college at MSC, I felt like it would be an amazing idea to showcase our cosmetology talent with the high school’s amazing performing talent. I got to see the show and I had goosebumps. It was great to see my high school teachers and it was a pleasure to be a part of the cabaret show once again.”

Partnering with local high schools in the community is extremely important to the staff and students who attend Minnesota School of Cosmetology.

Let’s Dance: Practicing as Makeup Artists for Celebrity Dancers

Three of our amazing Minnesota School of Cosmetology students, Kimberly Hughes, Evea Hermann and Bobbie Bednar volunteered as hair and makeup artists for celebrity dancers who participated in a local celebrity dance competition called “Let’s Dance.”

The Let’s Dance event is held annually at the beautiful Saint Paul Hotel to benefit CornerHouse, an organization that ensures children’s voices are heard and understood in cases of alleged abuse. According to the CornerHouse website, “CornerHouse hears the voices of approximately 500 children each year when conducting forensic interviews and medical examinations of children who have reported sexual abuse, witnessed violent crime or who may have been otherwise victimized.”

Rut Newman, volunteer and administrative coordinator at CornerHouse, was thankful for the services our students provided. She stated, “The work you did, your positive attitude – it was so crucial to the success of the night. Thank you!”

Student Bobbie Bednar was thrilled that she made the decision to volunteer for the event. She exclaimed, “I had so much fun! Thank you again for the opportunity! We were surprised to see four other makeup artists there when we arrived, but it was awesome to get to talk to them about their experiences in the industry. A few of them are freelance artists that get paid to do the Target and JC Penney ads and catalogs as well as local TV commercials. It was awesome!”

Photography: Nancy Van Thorre