What is the Importance of Beauty Care?

Woman applying sunscreen to her face for beauty care

Beauty is more than skin deep. It’s a reflection of your physical and emotional well-being. When people are healthy, it shows. Estheticians understand the importance of appearance, and it’s their mission to help clients look and feel their best, inside and out, with beauty care.

What Does an Esthetician Do?

Estheticians are skincare specialists. They help identify non-medical skin disorders and provide topical treatments that enhance clients’ complexions. Popular services include:

Skin Analysis

Everyone is unique, so estheticians learn about their clients’ complexions through skin analysis before making treatment recommendations. The process includes an extensive questionnaire reviewing medical conditions and lifestyle factors that affect appearance, such as sun exposure, smoking and eating habits.

A visual examination with magnifying lamps and devices that measure skin’s characteristics from sebum level to moisture content is revealing. Using their fingers, estheticians then evaluate the surface texture of the skin, searching for subtle irregularities that indicate dryness, irritation or clogged pores.


Facials use steam, exfoliation, serums and masks to cleanse and rejuvenate skin. Gentle massage of the face and neck helps clients relax and encourages a healing blood flow. Facials are customized based on skin analysis, so each is as distinct as the client and serves as a foundation upon which to build a better beauty care regimen.

Cosmetic Application

Estheticians specialize in occasion cosmetics, giving clients the once-in-a-lifetime look they want for a big event. But they can also show them how to make the most of their everyday make-up with professional application techniques and products that complement their skin type. Why not be red carpet-ready every day?

Hair Removal

Estheticians remove unwanted body hair using methods from electrolysis to waxing. Sites include the face, arms, legs, chest, back and bikini zones, and the goal is to extract hair down to the follicle for long-lasting results.

Why is Beauty Care Important?

Looking your best requires a holistic, inside-out approach. Beauty care matters because:

Healthy Skin is Important for Good Health

The skin is our largest organ and a barrier against the environment. It shields us from UV light, keeps us hydrated and protects us from microorganisms. Protecting the outer layer of the skin is essential because breaks, cuts, sores, rashes and irritations, allow bacteria and other harmful substances to get into the body and make us sick. Take good care of your skin, and it will take good care of you.

Looking Good Improves Confidence and Self-Esteem

How you look affects how you feel about your body, we’re our strongest critics. For women, in particular, beauty and self-esteem are closely linked. The most important thing an esthetician does is to give clients pride in their appearance by minimizing flaws, whether it’s a shallow complexion or unwanted facial hair. Even the smallest improvements boost confidence and mood.

Skin Care Makes You More Comfortable.

Skin takes a beating. If you’ve ever tried sleeping with a sunburn, you know that exposure to sun, wind, rain, cold, and pollution can leave you feeling itchy, dry and sore. Beauty care soothes the symptoms of dryness and irritation, nourishing your skin, so it’s less vulnerable to damage, and you feel more comfortable.

Beauty Care is Self-Care

We spend most of our time working and taking care of others. But self-care isn’t a dirty word, and the few minutes we spend daily pampering our skin can be rejuvenating. If you can’t take a vacation, treating yourself to a facial is a relaxing break. Estheticians give clients permission to invest in themselves through a range of beauty care services that have both restorative and practical value.

Making Beauty Care Successful

Clients want to look good for more than special occasions; they want it to last a lifetime. Here’s how an esthetician can make it happen.

Emphasize Early Beauty Care

Skin evolves, and it takes consistent care to keep it healthy. As we age, skin becomes thinner and cell renewal slows. Complexion and texture morph over time as sun damage takes its toll, and the epidermis loses elasticity. Collagen and elastin production wane as we get older, causing sagging and wrinkles, and lifestyle factors from sleep, smoking and nutrition to sun and pollution exposure can change.

Minimizing negative effects once they’ve occurred is challenging. The key to beauty is to start caring for skin early so it’s in the best possible condition as the years pass. Like health problems, skin disorders are easier to treat if they’re addressed early.

Encourage Maintenance Services

Everyone deserves an occasional spa day, but the benefits of a single facial don’t last forever. As beauty professionals, estheticians should educate their clients about their skin and the importance of ongoing care, creating individualized treatment plans that meet both short- and long-term goals.

Estheticians can encourage clients to schedule regular appointments by pointing out the many benefits of routine care, including looking their best every day. And many services, such as hair removal, are less irritating and costly when performed regularly.

Guide Clients to the Best Products

The wrong cleansers, scrubs, moisturizers, and cosmetics can be a disaster when used on the wrong skin type, especially sensitive skin. But with shelves full of products to choose from, clients are often confused about which are most beneficial and how specific ingredients interact with their complexion.

Estheticians help clients better understand their skin and offer recommendations for the most appropriate over-the-counter products. Some also sell spa-quality formulas only available to skincare professionals.

Choosing the right colors and types of cosmetics, especially foundation, is also tricky for clients who don’t understand the nuances of skin color, tone and texture. Estheticians help by selecting complementary shades for a perfect finish.

Teach Clients About Proper Skin Care at Home

Lifestyle factors play a significant role in beauty care. In addition to recommending the best products and services, estheticians approach skin holistically, helping clients improve their appearance by suggesting healthy habits, including:

Sun Protection – people with fair skin or who work or play outside are at high risk of skin damage unless they take precautions. Dermatologists recommend avoiding exposure to the sun between 10 am and 2 pm. SPF 15 sunscreen is essential for most everyday activities, SPF 30 or greater is preferable for extended time outdoors. Wide-brimmed hats protect the skin and eyes.

Estheticians should warn clients to wear sunscreen every day, rain or shine, since UV light penetrates clouds. Recommending moisturizers, make-up, and lip balm with added sunscreen offers additional protection for delicate facial skin.

Getting Enough Sleep – not sleeping enough is linked to premature skin aging. Getting the doctor-recommend 7–9 hours helps us recuperate from stress. During deep sleep, the body produces more collagen and repairs skin cells. Without it, unwanted wrinkles can appear well before their time.

Stress Reduction – stress has an adverse effect on the body and worsens skin conditions from acne to rosacea. Estheticians should expect more than one worried phone call from clients breaking out before a big day. Chronic stress contributes to inflammation and redness and slows healing. High levels of cortisol, our fight or flight hormone, causes the body to make more skin oil that can clog pores.

Estheticians should advise clients to avoid stress at home and offer services that are both relaxing and beautifying. Regular facials can improve the look and feel of skin while providing a much-needed respite.

Sound Nutrition – aging happens at a cellular level, no facial or moisturizer can prevent it. Good nutrition supports the body’s efforts to maintain healthy skin. Experts prescribe eating plenty of fresh fruits and vegetables high in vitamins A, C, E, and K.

Skin-friendly Habits – skin-friendly personal habits can be the fountain of youth. Recommendations should include:

  • Limit showers to 10 minutes or less daily
  • Avoid very hot water, it strips oils and dries the skin.
  • Don’t exfoliate daily. Skin needs time to heal between treatments.
  • Use only gentle soaps. Harsh brands remove protective oils, causing dryness and redness.
  • Apply moisturizer immediately after bathing.
  • Use fragrance-free lotions, why risk an allergic reaction?
  • Run a humidifier during dry months.
  • Wash clothes with mild, hypoallergenic detergent.
  • Remove cosmetics every day. It gives skin a chance to breathe.
  • Use make-up remover instead of soap and water, excessive scrubbing damages skin.
  • Stick to a facial cleanser for your face. It’s specially formulated to be less drying than soap and helps tone pores.
  • Don’t frown, it causes wrinkles near the eyes and forehead.

Final Thoughts

Beauty is the foundation of self-assurance. Everyone wants their inner radiance to be reflected in how they look. Skin is an esthetician’s canvas, and like an artist, it’s their mission to create a masterpiece through beauty care.

Are you ready to spread the word about beauty care? If so, you could begin your career as an esthetician at the Minnesota School of Cosmetology (MSC).  Our Esthiology Diploma Program has been developed by talented, caring, real-world professionals, many of whom still work in the field.  We give our esthiology students experience in skincare, waxing, make-up, application of facials, and more.

Contact us today to learn more about becoming an esthetician and starting a rewarding career in the beauty industry.

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