How to Build a Clientele as an Esthetician

Are you considering becoming an esthetician? Find it intimidating to sell products to people or interest them in esthetician services? You are not alone. Sales can be a hard thing to master. Fortunately, you can take a class in esthiology at your local vocational school. Not only will you learn how to perform skin care, but you will also enjoy learning about running an esthetician business and how to create a customer base. So, how do you build a clientele as an esthetician?

How to Build a Clientele as an Esthetician

As an esthetician, you have many different options to create a loyal following. You can work in an established spa or salon or you can start your own esthiology business. Each option has similarities and differences but the main goal is to build a clientele that will become loyal customers and help your business through word-of-mouth.

Work in an Established Spa

The easiest way to build a clientele, is to start out as an entry-level position at an established spa. Most resorts and spas will have high foot traffic and will already have an established clientele. You will work alongside coworkers with a similar passion for skin care and helping others. You can help build the clientele, but the spa will do most of the heavy lifting. The spa will take care of the advertising to bring in the customer, it is up to you to offer a positive experience and good customer service. This will keep the clients coming back, and ultimately ask for you by name.

Start Your Own Business

Once you get some experience and have a loyal following, you can start your own esthetician business. This comes with some extra risks that you don’t have to consider when you work for an established spa. Owning your own business comes with additional costs like rent, utilities, taxes, and licensing fees. You will eventually hire a staff, pay for advertising, and do your business taxes with the help of an accountant.

When you run your own esthiology business, you are in charge of everything and everyone. This can be intimidating at first but if you have an entrepreneurial spirit and the drive to succeed, then starting your own business may be the right option for you.

Network with Like Minded Business Owners

Another way to build your clientele is to cross-promote your services with like-minded business owners. A hairstylist or massage therapist can recommend you as a respectable esthetician and vice versa. Building these types of relationships can happen in the real world or on social media. If you are just starting out, you will need to network with other business owners that have a smaller clientele. As you grow your business you will be able to network with bigger businesses that have a larger customer base. You don’t have to stick to beauty and wellness either. Many real estate agents, vitamin shops and gyms could help promote you as well. You can also join the city’s business chamber of commerce for additional opportunities to grow your business and network with other businesses in the community.

Utilize Social Media

Social media is a great way to get the word out about your esthetician services. Whether you work at an established spa or have your own esthiology business, social media can help you build your clientele.

Facebook is the most popular social media, so most of your clients will be using Facebook. This social media platform allows you to become friends with people in the community and promote your business. The only drawback is that you have limited exposure to people that are not connected or don’t know about you. Twitter and Instagram on the other hand are open to the public and anyone can find your business based on hashtags and search terms. Maybe they want to find the answer to a skin care question, and they stumble upon one of your tweets about the exact issue they are having.

All of these social media platforms are important to have in order to build a presence. Try to update your profiles with information once a week by offering tips on skin care, promotions or videos. The Internet is a great place to build a clientele.

Local Directories

Another place on the Internet that your prospective clients are looking are websites like Yelp. Yelp is a community of local brick and mortar businesses where customers can interact with reviews, testimonials and images of your business. Make sure to build a Yelp page if you have an esthetician business and allow your happy customers to give you positive reviews. Everyone that visits the Yelp page will see that you offer great customer service and a positive experience.

Create Word of Month

If you offer good customer service, your clients will be happy. They will have a positive experience and tell all their friends about the great esthetician they just started working with. These happy customers will help your business with word-of-mouth advertising. Whether they tell their friends in person, leave a positive review on Yelp or offer a positive testimonial on social media, happy customers are the best advertising.

Final Thoughts

Now that you know it is possible to create a following as an esthetician, it is time to start learning your trade. A great way to learn how to become an esthetician is to take an esthiology diploma program at a vocational school. The curriculum will prepare you for the licensing exam. Passing the licensing exam will allow you to become certified. Once you are certified you will be well on your way to building your clientele. Invest in yourself and you will thrive as an esthetician.

Are you ready to build a clientele as an esthetician? If so, you could begin your career as an esthetician at the Minnesota School of Cosmetology (MSC).  Our Esthiology Diploma Program has been developed by talented, caring, real-world professionals, many of whom still work in the field.  We give our esthiology students experience in skincare, waxing, make-up, application of facials, and more.

Contact us today to learn more about becoming an esthetician and starting a rewarding career in the beauty industry.

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