Do you have an interest in beauty and wellness? Have 5 months to work full-time toward a diploma in Esthiology? If you have the passion for beauty and the drive to help others look beautiful inside and out, then becoming an esthetician may be the right career path for you. There are several skills that you will master during a Esthiology diploma program that will set you up for success when you start your career as an esthetician.
10 Skills of a Successful Esthetician
There are many skills that help an esthetician become successful. From empathizing with customers to good people skills, the ability to communicate with different types of people and a strong sense of attention to detail. Having this set of skills will ensure that the esthetician creates loyal customers, is the go-to for skin care and everyone’s favorite coworker.
Skill #1: Empathy
Those estheticians that understand the emotions of others are more effective in engaging with customers, coworkers and the public. They draw people in and can talk to complete strangers to find common ground even for those outside their social circle. This comes in handy because estheticians work with many different people with all types of backgrounds. The ability to find conversation topics with any customer is an important skill for an esthetician to build a clientele.
Skill #2: Customer Service
In business, the bottom line is important, and customers heavily influence a business’s bottom line. However, offering good customer service is just the start. It takes more than a clean and inviting atmosphere, a smile and a listening ear. Good customer service can anticipate what the customer wants, before they even know they want it.
Part of an esthetician’s job is to assess a customer’s skin and recommend products and services that will enhance their look and confidence. The customer looks to the esthetician as a skin care expert and wants them to advise on a proper skin care regimen. With good customer service, an esthetician can increase customer loyalty. Why is this important? Because retaining customers is often more cost effective than trying to obtain new customers. With good customer service, an esthetician can create loyal followers.
Skill #3: People Skills
An esthetician works with people as a function of their job. Whether it is customers, coworkers, vendors or managers, an esthetician must be a people person and have the knack to interact with others. An esthetician must draw people to them, offer an approachable demeanor and build trust throughout their interactions.
Skill #4: Communication
In order to offer good customer service, a people person must be able to communicate exceptionally well, being clear and concise so that no errors occur. A successful esthetician can also communicate with different types of customers. Some customers will be open to new options, others will disagree with anything that is suggested. Customers may come to the esthetician having had a bad experience and not trust the process. As a good communicator, an esthetician must recognize what communicate style is needed in order to provide the customer with the best service.
Part of communication in an esthetician practice is the communication they have with customers through advertising. Whether it is a social media post, blog article, video, brochure or letter announcing an important milestone, the esthetician must understand the needs of the customer and properly communicate them to entice the customer to become loyal and pass on the positive experience they had through word-of-mouth. The best advertising for any business is the positive testimonials that a friend or family member can offer to someone they know.
Skill #5: Attention to Detail
A customer may come to an esthetician not knowing about the severity of a skin condition and it is up to the esthetician to ask the right questions and assess the customer with attention to detail and in an organized manner to identify those severe conditions before they become a serious problem. Whether it is a discolored skin spot or dry patches, an esthetician with attention to detail can find even the most minute skin issue and bring it to the customer’s attention.
Skill #6: Organization
A successful esthetician will have a checklist for customer skin assessments. Everything will be in order and every question asked. Nothing is left to chance or inspiration. Organization is key to offering a consistent appointment every time customers come for skin care advice.
An organized workspace also means that the esthetician is not stumbling around looking for something or sitting behind a stack of samples sitting on their desk. A clutter-free work area shows a customer that the esthetician is in control and ready to help.
Skill #7: Problem Solving
Customers turn to an esthetician with a skin problem, and it is their role to find the proper solution to the problem. Whether a customer has acute acne or dry skin, the esthetician must assess the problem, weigh all the risks and come up with a solution that best helps their customer.
A good problem solver will be able to discover an answer to a problem with concrete facts and actual data rather than a hunch or assumption. They focus on finding the right solution, are open to new ideas, look for opportunities within the problem, have a clear understanding of the problem, can identify the many options available, and come to a solution that is beneficial for all parties involved.
Skill #8: Time Management
A successful esthetician can manage their time wisely, prioritize what is most important to be completed first, and respect others time more than their own. For an esthetician to have good time management, it is important for them to keep appointments and not let customers sit in the waiting room passed their scheduled time. Letting a customer wait means that the esthetician does not respect their time and that they are more important than the customer. The ability to keep an accurate and timely schedule is important and sometimes that means wrapping up with a customer so the esthetician can move to the next appointment scheduled. A customer left waiting for too long has the potential to leave before the appointment or not schedule a follow-up.
Skill #9: Patience
It is too easy to hurry through an assessment of a customer’s skin, come to a quick conclusion or gloss over some important information in the moment. With patience, an esthetician can be thorough, complete and exhaustive in their assessment of a customer’s skin. It is important to be patient with customers and take the time to identify any problems to come to the right solution, so the customer gets the best possible service, keeping healthy skin in the process.
Skill #10: Business Savvy
Part of being an esthetician is running a business, doing light bookkeeping and performing customer marketing services. An esthetician that wants to start their own business will need a business license, zoning permits, bank loans, advertising budget and QuickBooks skills to succeed. Fortunately, an esthetician program at a vocational school will start graduates off with a cursory knowledge of how to run a small business and the procedures needed to succeed.
If you don’t have all the skills to be a successful esthetician, the good news is that you can learn much of what you need to know in a Esthiology program at a vocational school. Every journey starts with the first step. If you have 5 months to learn everything you need to know about Esthiology, then it may be time to take the first step toward a rewarding career as an esthetician.
Ready to gain the skills you need to be a successful esthetician? If so, you could begin your career as an esthetician at the Minnesota School of Cosmetology (MSC). Our Esthiology Diploma Program has been developed by talented, caring, real-world professionals, many of whom still work in the field. Through MSC’s esthetician training courses, you will gain a solid foundation in the anatomy, physiology and chemistry of the skin so you can provide individualized care for each of your customers based on their skin type, conditions and concerns. We give our esthiology students experience in skincare, waxing, make-up, application of facials, and more.
Contact us today to learn more about becoming an esthetician and starting a rewarding career in the beauty industry.