Social media is here to stay. Aside from personal networking, social media is increasingly being used in professional circles. Used in an informative way, social media content and posts can increase a client base, enable massage therapists to network professionally, and access potential clients more easily. This article highlights how massage therapists can use social media to their advantage.
Personal versus Professional
As a professional trained massage therapist it is important to keep personal boundaries on social media. You may share content and posts with family and friends on a Facebook that are not appropriate to share with a wider audience. A massage therapist will encounter clients from all walks of life and it is wise to keep personal and professional lives separate. Massage therapists should lock down personal accounts and have separate social media for professional use. On a positive note, a professional social media presence will reflect the professionalism of the massage therapist.
One of the big advantages of social media is that it enables people to connect on a global perspective. As a professional massage therapist there are forums and networks to industry issues and exchange ideas. Using Facebook or WhatsApp are just two examples where professional networking can take place. Another useful resource for massage therapists is LinkedIn, which connects professionals in different industries. LinkedIn is a recruitment tool that allows massage therapists looking for a new job or career change to discover opportunities.
Some of the best uses of social media is using your networks to provide informative and useful messaging to your followers. Focus on clear, professional posts that will build a following. Massage therapists can link posts to their blog or website, so that potential client have details on their massage therapy services. Use your profile to promote special deals, promotions and new massage therapy techniques to gain attention.
It is important to take time to think through your social media posts. Great posts provide insightful information, use hashtags to promote content and promote positive company attitudes. These techniques build a strong social media following. Post regularly to maintain your followers interest by developing new posts and ideas. It is also important to check the post before sending. Make sure that you do not have typos or confusing sentences. Ideas will flow throughout the day, so keeping a notebook to write down potential posts is important.
Massage therapists working for organizations must check their social media policy. Some do not allow social media posts at all whereas others are more proactive and will retweet or endorse material.
One of the most important things for a massage therapist to remember is that client information is confidential. Do not post this information at all. This includes making derogatory comments about people or insulting someone. Do not post content or photos of clients without given written consent. Clients having a massage are usually in a vulnerable position, so posting content without permission will lead to mistrust. Posts may go viral, and this may affect your client. If a massage therapist had a bad day, it is generally best to stay away from social media to avoid ranting about work problems.
Do not share contact information or e-mail addresses without written consent. Personal information is protected under individual state and federal laws.
Targeting Specific Groups
A great way of professional social media is to target specific social or age groups. It is important to know where your potential clients are online. Retired people use social media differently than younger groups. For example, a lot of millennials use Instagram. Some companies will target advertising at specific groups of people, for example men over 50 living in Manhattan. Knowing your audience is becomes vital when building a social media following and attracting clients.
Facebook – The most well-known social media platform and where most people are active. If you are using Facebook to promote massage therapy, update your profile at least once a week. Engage with the community on Facebook with content and posts and create a group of followers. A group of massage therapists can share ideas and tips on better business practices.
Twitter – Post unique content on Twitter and other accounts. Your followers will have a reason to follow you on both Twitter and Facebook. Include images along with text, as text only posts tend to be ignored. Like and share other massage therapists’ tweets and they will return the favor.
Instagram – Instagram is a visual social medium, so add great images of your massage space to attract followers. Users find posts through hashtags, so make sure to use them!
LinkedIn – A great platform to network with other massage therapists. If you are starting out as a massage therapist or joining another organization, LinkedIn will help you connect with the massage therapy industry.
Another way of promoting a service on social media is through original material. Original content can reach wider audiences. Social media is about interacting with the global community. One of the best ways of growing a following is to promote other businesses related to massage therapy. Beauty and wellness companies are happy to help each other. They can then return the favor by promoting a retweet or Facebook post.
Social media is a game changer in business. There are many opportunities to reach clients, share creative ideas, and connect with others. Getting a social media account is a gateway into a global community for a massage therapist.
Did this article about social media interest you in becoming a massage therapist? If you are interested in the healing powers of massage, you can begin your career in massage therapy at Minnesota School of Cosmetology. Our short-term massage therapy training program is designed to be completed in as little as 5 months with full time enrollment*. Our massage therapy training program is designed as a holistic program that will prepare students to focus on body mechanics of their clients as well as develop positive habits for the therapist. Together, those two areas will provide a foundation that can lead to longevity in the career field.
Contact us today to learn more about becoming a massage therapist and starting a rewarding career in massage therapy.
*Completion time for this program is defined by 35 hours per week.