How Important is Creativity in Hairstyling?

Stylist applying hair dye to a client.

Are you creative? Do you help your friends style their hair? You may consider a career as a hairstylist. Creativity plays a role in hairstyling and includes personal creativity, creatively responding to client requests and problem solving. Hairstyling is an art form and your creativity is an asset to your clients.

Personal Creativity

Your creativity is a tremendous asset for client requests and problem solving. However, your hairstyling talents are not just about helping other people. Your creative skills can also help keep your work relevant and make your career more successful. It is the best way to ignite your passion for hairstyling. Now we will examine how your creative energy can be used to fuel your innovation, inspire you, guide you toward a new specialization, and increase the power of your personal marketing.

Creative Innovation

Creativity is the origin of creation and is inherent in both innovation and invention. It is a big part of what drives industry innovation in general, but it is an even bigger part of the haircare and beauty industry. Curiosity challenges us to experiment with new processes and develop new products. Sometimes we want to set trends, other times we want to solve problems. Necessity can be a powerful driving force behind what fuels your creativity toward innovation. There are many reasons to come up with something fresh and new, but all of them require some level of creative talent.

Creative Inspiration

Enthusiasm is infectious. Inspiration is contagious. The excitement you have for hair can be a source of professional motivation for you and for those around you. By cultivating your creativity properly, you will reach new levels of professional success. Clients can be boring or unpredictable, both of which come with their own unique set of challenges. It is important that you commit to fueling your creativity, connecting to the parts of the job you are inspired by.

Creative Specializations

Exercising and exploring your personal creative interests can lead you in new and unexpected directions. If you are creatively drawn to a specific part of hairstyling, you may consider expanding your profession to include a specialization. You might be interested in creating a braid design. You may have a knack for styling wigs. You may even have a passion for a specific community, such as the elderly. Following your creative passions into a new specialization can end up paying off if you are truly dedicated.

Creative Personal Marketing

We are living in an era of social media marketing and influencer endorsements. These may not seem like they play a significant role in your career, particularly if you are working out of a traditional salon. However, creatively marketing your work through various social media platforms can improve your relationship with clients and other industry professionals. You can showcase your work, build a fan following, and advertise any product or service deals to capture new clients.

It is all about striking a balance between engaging and informational viewer content. Creative personal marketing also helps if you decide to change salons. Having a client base that is dedicated to you will ensure steady work no matter where you decide to go. It is also worth acknowledging that most employers will do a social media search of any new potential hires. Having professional content on your social media profiles can help differentiate you from the rest of the pack.

Problem Solving

There are plenty of opportunities for a hairstylist to express creativity. Creative problem solving is an exceptionally important part of being a well-rounded and well-respected hairstylist. Let us take a look at some of the ways you can use your creativity to solve your professional problems.

Haircut Problem Solving

People may make haircut appointments because they need a style change or style maintenance. Although these may comprise most of your appointments, you will eventually have a client who needs your help repairing damage to their hair. Most repairs are for children who have taken the scissors into their own hands. Sometimes it is a DIY haircut that went terribly wrong. It could also be a bad haircut at the hands of an unqualified stylist that needs an experienced, qualified professional to fix it. Whatever the reason, you will need to harness your creativity in order to cut style out of the hair chaos.

Hair Color Problem Solving

Fixing hair color errors can be one of the more difficult parts of hairstyling. These errors can happen many ways and with varying degrees of severity. You may need to blend in a bad highlight misstep or fix an entirely discolored, uneven dye job. Some of the more severe cases of hair color catastrophes will require more skill and creativity to transform into a wearable hairstyle. The more technical knowledge of color mixing and matching that you have, the more creative you can be with the repair.

Style Problem Solving

Special celebrations and momentous events allow clients to look their best. Many clients go to a professional to have their hair styled for this reason. A client may be looking for a long-term style change, such as extensions or braids. They may want an updo or fancy hairstyle. Being creative can give a client a unique hairstyle that allows them to stand out during their special celebration.

Even though a client should be allowed to celebrate their own fashions and styles, there can be physical obstacles to making that happen. Differences in hair volume, texture, and growth rates can all play a part in a style setback. The more creative you are, the easier it will be to use your tools to tackle those setbacks and create a look that will have your client feeling fabulous.


Hairstyling work extends beyond the salon. Clients will seek out the advice of a certified professional when they have on-going trouble with their hair, particularly if they are familiar and comfortable with that hairstylist. Working to find a solution for your client, while also working within the boundaries of their lifestyle and budget, can be a challenge that requires creative problem solving.

Client Requests & Creativity

Part of the appeal of hairstyling is not knowing exactly what your client is going to ask for until they are sitting in your chair. They may call to make an appointment for a drastic alteration to change their look. They might call for a consultation about product and treatment recommendations. Most client requests will be easy for a certified stylist to accommodate, but there will also be the client requests that are difficult. Even the logistics of appointments can be tricky. Here are a few ways you can use your creativity to turn your client’s dreams into reality.

Length Requests

A change in length seems like a pretty easy way to change a look, but it may be more difficult than it appears to achieve. For example, you may have a client who dreams of an edgy, short haircut but is self-conscious about certain thinning or bald areas. On the other hand, you may encounter a client who dreams of long locks but has a hair growth cycle that is naturally short. Whatever the case is, you should be ready to get creative and help your clients with their hair length goals.

Color Requests

Most clients will come to you to cover gray hairs in a natural way. Others are looking for saturated color that is unique and edgy. And there are some clients who just want to dye sections or chunks of their hair. There can be challenges to coloring your client’s hair. Perhaps their hair is too weak to sustain harsh dyes or chemicals. Your client may want a drastic transition from a heavy, dark color to a light shade or hue. Hair coloration requires skill and precision under the best of circumstances. You will need to get creative if you are going to successfully and confidently take on color challenges.

Style Requests

Helping your clients achieve the hairstyle they want for their wedding, prom, photo shoot, video project or other event can be fun in a creative way. You can utilize your skills to create a style that is as memorable as the milestone itself.

Accommodation Requests

Most of the creative challenges you face as a professional stylist will be about hair. However, it is possible that you will need to creatively accommodate your clients on a more logistical level. For instance, you might have a client who wants a change in hairstyle but has trouble sitting still. You may encounter clients that have trouble with certain noises, lighting, smells, or other atmospheric stimulation. You may also have to work around equipment such as motorized wheelchairs or breathing accessories. Style and expression need to be equally available to everyone. This means any good hairstylist will get creative to give their clients the style change they need and deserve.

Final Thoughts

Hairstyling is an art form and creativity is a big part of the process. Being creative can help you please your clients and become a successful hairstylist. Creativity helps with problem solving and client requests. Creativity is an important skill that will help make every client happy. Use your innovation and inspiration for hairstyling to share your passion and creativity with the world.

Did learning about how important creativity is in hairstyling interest you? Need to get your undergraduate diploma in cosmetology? At Minnesota School of Cosmetology, we are dedicated to helping our Cosmetology program students develop a solid foundation and a flair for style through hands-on training in basic and advanced industry techniques. You will learn how to cut, color and style hair, give manicures and pedicures, provide spa treatments and perform various skin care techniques from industry-experienced instructors in a professional salon setting. We keep our class sizes small to make sure you get the individualized instruction you need and attention you deserve. You will graduate with everything you need to become a versatile artist in an exciting industry, including a cosmetology diploma from a respected college.

Contact us today to learn more about becoming a hairstylist and starting a rewarding career in the beauty industry.

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