Do you enjoy helping your friends style their hair? Do you like creating new hairstyles and posting them on the Internet? Becoming a hairstylist may be the right career for you. Many hairstylists utilize social media and the internet to showcase some of their more unique hairstyles. One of the more popular places that hairstylists can post their artist work is on Instagram.
What is Instagram & Who Uses It?
Instagram is a visual social media platform, started in 2010 and purchased by Facebook in 2012. It boasts over 1 billion monthly active users worldwide, with 125 million in the U.S. Users ages 18-24 are the largest demographic on Instagram, according to SproutSocial. Instagram users that log in each day average 53 minutes of usage. Among users surveyed, 78% say that brands on Instagram are popular and 77% are creative. A winning combination for an up and coming hairstylist.
What is an Instagram Influencer?
Influencers are Instagram users that have established a large audience, in addition to building credibility on the site. Their audience trusts what they post and feels they are being authentic. A brand’s “influencer” is someone that regularly uses the brand’s #hashtag and has the largest number of followers.
These Instagram influencers share images, build community and share aspects of their personal life. Having a good personality and being authentic are important for Instagram influencers. They share the most worthy moments in a snapshot of their lives, and the audience looks forward to their genuine and honest content.
Why Do Hairstylists Use Instagram?
Instagram is a visual social media platform. The unique value of Instagram is the use of images. Users post their images to their profile and share them across Instagram. This is a great way for any artist to showcase their art. Hairstyles are visual, colorful and can be captured in a photo. What hairstyles are you known for? Every time you create a glamorous or unique hairstyle, you have a visual medium in Instagram to share it on the internet. Those users that live geographically close to you can patronize your salon. Everyone else will enjoy the unique style and flair you bring to Instagram.
How Can I Use Instagram for My Salon?
There are specific things you can do to make your Instagram profile searchable by your followers. Also, by creating a business account, you have the ability to interact with your followers on a business level.
Create an Instagram Business Account
If you are starting from scratch it is good to start a business account, so you have the tools and features to promote your hair salon. If you already have an established personal account that focuses on your business, you can transition to a business account. Just make sure everything on your personal account is business friendly.
Keep a Steady Cadence
Your Instagram followers will get used to seeing your posts on some sort of schedule. If you post every day, then post every day. Whatever schedule you choose, try to stick with it. If your followers don’t see a post from you for a while, they may stop visiting your business profile. On the other hand, don’t overwhelm your followers with too much content or they may unfollow you.
Optimize Your Profile & Picture
Make sure to create a brand experience on your Instagram profile. Your Instagram bio is short so make sure it is descriptive and impactful. First-time visitors will need to understand what you and your salon are all about. Give your profile the proper personality. You will also be able to add a profile picture. Make sure it represents your salon’s brand. Also, make sure your profile is complete including a link to your website or your latest blog post. A business profile allows you to include contact information to your salon, a category so users can find you with a button to attract clicks.
Create Stunning Photos & Write Compelling Captions
Even a smartphone can take great pictures. Try to capture stunning visuals of your new hairstyles. It is also okay to touch up a photo to make sure it is lit or cropped properly. You may even use a specific filter that followers will identify with your salon. Make sure to add a caption to each photo. Instagram is a visual platform, but captions allow you to tell a story about your salon and the hairstyles you showcase. Captions are not searchable so make sure to use #hashtags.
Hashtags are how Instagram users are going to find your posts. Hashtags are searchable and allow someone that is looking for new hairstyles to find your Instagram profile. Try creating your own brand hashtag so your followers can quickly identify your brand in all the clutter.
Respond to Comments and Mentions
Part of community is conversation, and you must keep up with the conversation around your salon’s Instagram account. Spend some time engaging with your followers, responding to comments and acknowledging your mentions.
Promote Your Account
Make sure to cross-link all your social media profiles and add a link to Instagram on your salon’s website. You can also add an icon on your emails to allow your readers to find you on Instagram. Instagram is not only a destination for great images but part of the journey that brings your customers into your salon.
Who Are Top Hairstylist Influencers on Instagram?
It is good to look to Instagram influencers for inspiration. Here are a few Instagram influencers that focus on hair.
Guy_Tang – an Instagram influencer with over 2 million followers. Just looking at the images that he posts shows a lot about how he promotes his hairstyles and the products he uses. There is some personality involved but the main focus is on stunning hair.
Menshair – with over 2 million followers, this channel is a collection of men’s hairstyles from short to long and everything in between.
Harryjoshhair – the creator of Harry Josh Pro Tools, this Instagram influencer has worked with many beautiful celebrities. In addition to images of stunning hairstyles are inspirational quotes.
To learn some lessons from these hairstyle influencers on Instagram, make sure your images are interesting to look at, compelling enough to scroll through, and most of all, stay on brand. If you are quirky, then make your pictures quirky. If you are looking for a professional look, make sure to convey that in your images. It is also important to increase the number of Instagram users that follow you. You may not need millions but the people in your community are a good start. If you work with any notable people, take a photo of the work you do for them and share it on Instagram. You can learn a lot from looking at an Instagram influencers profile, just make sure that you are true to yourself and you create an experience that reflects you and your salon.
Other Social Media Platforms for Hairstylists
Not everyone that comes to your salon will use Instagram. It is important to engage with every potential client. In addition to a salon website it is important to engage with your customers on Facebook, YouTube and Pinterest. By building a community on multiple social media platforms, you will attract a more diverse clientele to your salon. Each social media platform has its own style and value, so make sure you research how to best use each one to your advantage.
Facebook for Hairstylists
Facebook is more of a community first and visual medium second. This is where you can meet new people in your community and invite them to come to your salon. Use Facebook to talk about your salon, offer incentives and post the occasional video or image. Make it easy for your Facebook followers to learn about you personally as a hairstylist and the salon’s history. Take advantage of what Facebook does well, community.
YouTube for Hairstylists
YouTube is another visual medium that has over 2 billion users worldwide. Unlike Instagram’s focus on images, YouTube’s main focus is on video. Make videos that showcase your salon or offer how-to videos to educate your YouTube followers. Make sure that the videos are not too long so your viewers don’t get bored. Don’t forget to fully complete your YouTube profile with links back to your salon’s website. Also make playlists of multiple videos so your viewers can learn more about your salon. YouTube also has a live function so you can live stream directly from your salon.
Pinterest for Hairstylists
Pinterest has over 200 million monthly users and they are all looking for new ideas and ways to share interests and hobbies. This is great for a hairstylist that wants to show off their newest hairstyles and drive traffic to their salon.
Using Instagram is a great way to showcase your hairstyles and your salon. Use it to visually tell a story about your salon and the experience someone will have when they step into it. Are you ready to become a hairstylist? Attending a cosmetology program is a great way to prepare yourself for an entry-level position in your local salon.
At Minnesota School of Cosmetology, we are dedicated to helping our Cosmetology program students develop a solid foundation and a flair for style through hands-on training in basic and advanced industry techniques. You will learn how to cut, color and style hair, give manicures and pedicures, provide spa treatments and perform various skin care techniques from industry-experienced instructors in a professional salon setting.
Contact us today to learn more about becoming a cosmetologist and starting a rewarding career in the beauty industry.