How Can I Get Healthy Skin?

4 women's profiles with healthy skin

Skin nutrition is something all estheticians need to feel comfortable speaking about or promoting because it directly impacts their client’s life. Healthy skin improves the client’s mental and physical health and overall well-being. Learning about healthy skincare practices helps estheticians develop specific treatment plans and services that benefit men and women holistically.

Skin nutrition isn’t something that is talked about enough, yet it’s so important for people to know about. An esthetician’s job is to learn about skin nutrition and the benefits of a healthy diet full of skin-nourishing nutrients that provide cleansing and moisturizing properties from the inside out.

What is Skin Nutrition?

Skin nutrition is a form of personal care that focuses on the skin. It involves a series of steps and habits that neutralize everyday damage caused by sun exposure, environmental factors such as pollution, poor diet, and stress. Skin nutrition techniques use a combination of diet and skincare products to enhance the quality of the epidermis by making it appear less dull, inflamed, wrinkled, and dry. Skin nutrition is self-care for the body, mind, and soul.

Why is Healthy Skin Important?

Healthy skin is more than a confidence booster, it helps people maintain good health and live happier lifestyles. Healthy skin prevents disorders that compromise the body, making it imperative to engage in a regular skincare routine. Also, how a person’s skin looks directly affects their self-esteem, mental well-being, and level of satisfaction with their appearance.

The skin is the body’s largest organ and it’s subject to many abuses and is easily neglected. People with chronic skin-related conditions have an imbalance that requires attention for their skin to heal. If the issue isn’t corrected, the person may experience persistent skin issues that need more than an esthetician to repair.

What are the Different Types of Skin?

People have different types of skin that require specific skincare routines. The most common types are oily, dry, sensitive, and combination. During an Esthiology program, an esthetician learns about different types of skin and the best ways to keep them healthy.

Oily Skin

The overproduction of oil causes the skin to shine or have a greasy look. It can be embarrassing for some people to experience, so they seek the assistance of an esthetician who can recommend a skincare routine that neutralizes the pH balance and stops oil production in its tracks. Electing to use products that are oil-free and non-comedogenic is something that can keep skin healthy.

Dry Skin

Dry skin can be painful. It can be inflamed, scaly, and cracked. During colder weather months, skin can dry out quickly because of exposure to indoor heaters and a lack of moisture in the air. Dry skin can be a painful condition to deal with that requires more than the help of an esthetician. The most extreme cases require regular visits to a dermatologist to uncover the root of the issue.

Sensitive Skin

Sensitive skin cannot handle harsh chemicals and reacts by reddening, becoming inflamed, and drying out in place. Products specially formulated for treating sensitive skin are almost always made with natural ingredients that work harder to protect the epidermis from cracking, splitting, and becoming irritated by abrasive substances.

Combination Skin

A person has combination skin when it’s both dry and oily in different spots of the face. It requires a specific skincare routine to ensure that both conditions get treated effectively. Using products formulated for combination skin minimizes further damage by not drying out or further irritating inflamed skin.

How to Keep Skin Healthier

Among the most important things estheticians teach their clients is how to prevent further damage to their skin. Environmental factors and diet take their toll on the body, manifesting in rashes, breakouts, acne, and other skin conditions. Basic advice on how to care for the skin, such as the importance of wearing sunscreen with the proper SPF year-round, removing makeup at night, and switching the types of products used during different seasons of the year, helps clients maintain good skin health.

Drink Water

As an esthetician, you should recommend that clients drink lots of water can help keep skin healthy. H2O is clarifying and flushes impurities out of the body. It keeps skin moist and prevents it from feeling dry and crusty. Eating a diet that contains water-filled fruits and vegetables is another option that maximizes hydration. A client should add strawberries, watermelon, spinach, lettuce, tomatoes, and cucumbers to your shopping list for naturally beautiful skin.

Good Sleep

Sleep is another thing that can affect a person’s appearance. When a person doesn’t get enough rest, it can become noticeable. A lack of sleep causes dark circles under their eyes and a look of puffiness that doesn’t go away. Without proper sleep, the lymphatic system slows down, making it difficult to eliminate the toxins that become stored in the body. As an esthetician, you can perform a variety of facials to improve circulation of fluid and minimize facial swelling.

Skincare Products for Healthier Skin

There are numerous products to choose from that promote different benefits for the skin. There are anti-aging, wrinkle, dry skin, skin-friendly cosmetics, facials and facial masks. Each contains specific ingredients and nutrients that improve the skin’s quality, texture, and appearance.

Anti-Aging

As a person ages, their skin becomes less elastic. Collagen production decreases, making skin sag. Anti-aging products firm and tighten the skin. They contain ingredients that help defy aging.

Intense Pulsed Light (IPL) or photo facials, skin tightening, microdermabrasion, and oxygen facials are among the most helpful anti-aging treatments available. As an esthetician, you may recommend one or more of these options after doing an assessment of the client’s skin.

Wrinkle

Fine lines and wrinkles are often a sign of aging. Wrinkle formulated products help combat wrinkles in the skin by restoring elasticity. They are considered anti-aging products because of the skin-tightening benefits they offer.

Dry Skin

Skin moisturizers consist of three ingredients such as humectants, emollients, and occlusives. Humectants allow water to draw into the epidermis to keep it from drying out. Glycerin, hyaluronic acid, and propylene glycol are all examples of humectants.

Emollients are soothing ingredients that fill in cracks in the epidermis so that moisture remains. Shea butter, cocoa butter, and avocado oil have emulsifying properties. They tend to be on the creamier side, making the lotion or moisturizing crème easier to spread across a surface.

Occlusives protect the epidermis by creating a barrier over it. Petrolatum, cetyl alcohol, and lanolin are examples of this third ingredient found in moisturizing products.

Skin-Friendly Cosmetics

Cosmetics with natural ingredients that are skin-friendly are becoming more popular. Many people prefer to invest in companies that are selective about what they put into their products. As an esthetician, be mindful of the products you recommend because some ingredients can cause skin issues.

Skin-friendly cosmetics keep skin looking and feeling its best. The products enhance a person’s natural beauty by offering additional features in addition to promoting self-expression. They come in a range of types, skin tones, and price points to make them more accessible to everyone.

Suntan Lotion

Sunscreen and suntan lotion have different benefits despite being in the same category of skincare products. Sunscreen or sunblock contains powerful ingredients that prevent a person’s skin from burning when exposed to direct sunlight. Suntan lotion changes the pigmentation in the skin by making it darker with a definitive glow. Sunscreen blocks the sun while the suntan lotion helps tan the skin.

Facials and Facial Masks

Facials and facial masks are made specifically for the face. There are many types to choose from, with each offering a specific benefit. For example, skin brightening facials remove dead cells and enhance newer, healthier cells so that men and women look younger and healthier. Some of the most popular types of facials given by estheticians include microdermabrasion, chemical peels, clay masks, organic masks, and acne treatment.

Final Thoughts

Now that you know how to get healthier skin, do you want to help others as an esthetician? If you enjoy providing guidance to others, have a passion for beauty and have 5 months to attend an esthetician program, you can make Esthiology a career. Clients get healthier skin, and you get a healthy career. It’s a win-win.

Want to learn more about how to help clients get healthy skin? If so, you could begin your career as an esthetician at the Minnesota School of Cosmetology (MSC).  Our Esthiology Diploma Program has been developed by talented, caring, real-world professionals, many of whom still work in the field.  We give our esthiology students experience in skincare, waxing, make-up, application of facials, and more.

Contact us today to learn more about becoming an esthetician and starting a rewarding career in the beauty industry.

How Do You Pick the Right Shade of Foundation?

Esthiologist standing in front of a desk with foundation

In the past, foundation wasn’t as exciting as that perfect shade of lipstick or special-edition eyeshadow. However, in recent years foundation, also referred to as base makeup, moved into the spotlight thanks to social media. If you choose to attend Cosmetology school, part of the curriculum reviews the exciting world of makeup application, including picking the right shade of foundation for your clients.

Better Options Than Ever Before

Skin-tone used to be the only factor when deciding on a foundation to buy, but now your clients have many different aspects to consider. Foundation is now formulated for certain skin types like oily, dry, and combination skin. The next improvement was making foundation inclusive of all skin tones and hypo-allergenic standards. Foundation hasn’t stopped its evolution since.

Types of Foundations

With the newest technology in cosmetics, we don’t have to put up with caked-on, sticky, patchy, and powdery foundation that doesn’t quite match your client’s skin type. Foundation innovation has made progress in leaps and bounds, but your clients may not know their available options. By understanding all the formulations of foundation, you’ll be able to make your clients look fantastic. You’ll be in a better position to help your clients find the right shade of foundation that best suits their needs. Here are the different types of foundations available:

Liquid Foundation

Liquid foundations are the first thing people think about when referring to foundation or base makeup. There is silicone, water-based, and the newly popular pigment drops that apply much like a light serum. Liquid foundations typically fall in the medium-to-full coverage range and work well in building up the right look. A liquid base is helpful if the makeup needs to hold up for long durations. Some hydrate the skin, adding a glow, while others dry matte. One factor to consider is liquid foundations can clog pores if they are not non-comedogenic.

Serum Foundation

Serum-like foundation formulas became a go-to choice in the past couple of years. This type of base makeup isn’t just utilized for coverage but comes with skincare benefits and blends with ease. Since serums maintain a specific viscosity, they effortlessly incorporate into most moisturizers, creating a tinted version of your favorite hydrator.

Tinted Oil Foundation

Ultra-dry skin benefits the most from using an oil that wears as a foundation. This type of base makeup is the single-step process to moisturized and well-covered skin and a lightweight, nourishing alternative to heavy foundations and tinted moisturizers or the combination of the two. As the tint works to highlight and even out the skin tone, it fosters an all-over glowing appearance.

Cream Foundation

This foundation formula applies like a soft cream and blends effortlessly into the skin for an even, flawless, and hydrated finish. Creams are easy to use and generally contain a high concentration of pigment to provide adequate coverage. Cream type base is particularly beneficial for dry and mature skin types due to their excellent hydrating properties. However, if your client is using them in humid weather, they should be careful since they crease easier than other types of foundations.

Whipped Mousse Foundation

Extremely lightweight, these formulas are great for clients with oily skin. Whipped mousse foundations, known to prevent clogging of pores, are airy and light. This type of base makeup is air whipped into liquid makeup; it creates optimal coverage with a barely-there feel, making them perfect for clients with oily skin.

Stick Foundation

The easiest dot and blend application, the stick, is one of the most popular foundations. The stick form is mess-free, travel-friendly, and pulls double duty as a concealer. The stick foundation is best for clients with normal to dry skin, a foundation stick has a thicker consistency at first when you glide it on your client’s skin, but it blends well. The thickness is great for coverage, even though the latest formulas are not as heavy as they used to be.

Powder Foundation

Powder foundation is perfect for clients who love the barely-there look. This foundation category comes available in powder and pressed compact versions. Powder foundation is easy to apply, lightweight and dries excess oils. Just prep your client’s skin, conceal any spots, and seal with a light dust of powder foundation. Ensure the skin is adequately hydrated before application, or dry patches, fine lines, and wrinkles may become more noticeable.

Ways to Apply Foundation

The way you apply foundation for your clients determines the evenness, coverage, and overall finish of your client’s look. Just as there are different types of foundation formats, there are various methods of application. No one application method is right for every person, but the application technique varies depending on the foundation applied. Let’s take a look at these five ways to apply foundation:

Finger Application

Using fingers to apply foundation is one of the most preferred application methods. Fingers help lightly blend the product seamlessly into the skin and provide optimal control through tactile sense. Make sure to start with a small pea-size amount of foundation, dot it over the entire face, blend and gently tap it into the skin.

Stippling Brush Application

A stippling brush is a great tool to apply foundation, primarily liquid. Apply foundation in small pea-sized dots using your fingers, then use the stippling brush in small, circular patterns to blend it evenly. Stippling brushes come available in duo-fibers that help give the foundation a smooth, even finish.

Beauty Blender Application

A sponge, known better today as a beauty blender, helps achieve a more even coverage by pushing the foundation deeper into the skin. The beauty blender’s egg-shaped design helps blend the product into areas like under the eyes, around the hairline, and the chin. Ensure that you don’t drag the blender but gently bounce it off the skin in a light dabbing motion.

Flat Foundation Brush Application

Dab a small amount of foundation onto the back of your hand. Tap the brush’s top edge into the foundation and apply downward strokes, evenly spreading it over the face and neck. Pat the brush gingerly on the nose, forehead, and chin, otherwise known as the T-zone. Add more foundation and move to the cheeks and temples. Move from the inside of the face toward the outside for a full, even coverage.

Powder Brush Application

Dot foundation on the skin areas that require coverage and remember a little goes a long way. If your client wants lighter coverage for a natural look, tap the brush lightly into loose powder and gently sweep the brush across the face. Focus first on the T-zone and then work towards the outer edge of the face in gentle downward strokes. This technique gives a sheer coverage appearance like a tinted moisturizer and helps avoid a cakey finish.

Final Thoughts

Do you enjoy making people look their best? If so, a cosmetology career may be right for you. Now is the perfect time to look into cosmetology school. Being a valued member of the beauty industry requires a substantial amount of hard work and dedication, but the benefits pay off in the end. You’ll embark on new experiences, meet new people, and make a difference in clients’ lives while making the world around you beautiful one face at a time.

Cosmetology Program

Want to learn more about how to find the right shade of foundation? At Minnesota School of Cosmetology, we are dedicated to helping our Cosmetology program students develop a solid foundation and a flair for style through hands-on training in basic and advanced industry techniques. You will learn how to cut, color and style hair, give manicures and pedicures, provide spa treatments and perform various skin care techniques from industry-experienced instructors in a professional salon setting.

Contact us today to learn more about becoming a cosmetologist and starting a rewarding career in the beauty industry.

Is it Better to Wear Eyelash Extensions or Mascara?

Woman applying eye makeup

As cosmetologists, you need to understand what William Shakespeare meant when he wrote, “Our eyes are the windows to our soul.” When we apply eye makeup or eyelash extensions, we resonate with that sentiment. Eye makeup dates back 12,000 years to ancient Egypt when they lined their eyes and eyebrows heavily with kohl, mainly in religious significance, according to Eluxe Magazine. In Egyptian culture, kohl allowed them to emulate the appearance of their gods. The trend spread across Rome and Greece, then India and the Middle East, where women began to wear eye makeup for beauty’s sake. The cost of obtaining the materials for cosmetics use unknowingly ushered in the early class separation of women through the appearance of wealth.

The Historical Infatuation with Eyelashes and Mascara

During Roman times, according to “Plinius the Elder,” when lovemaking, eyelashes often fell out. So, within that culture, long, thick eyelashes were not seen as a sign of seduction but one of virtue. Therefore, if no previous lovemaking occurred, it meant women and men retained their eyelashes, alluding to their purity. To hide sparse eyelashes, natural to some people, they encircled their eyes and darkened the lashes using a combination of kohl and ointment. This application also served as protection for their eyes from the sun’s rays. Mascara took a more patented route in the early 20th century as it went through a few significant formulation and application changes like water-proofing, coloring, and wand revamping.

Or, Is It Evolutionary?

Do you ever wonder why we fancy large eyes in concert with long, thick eyelashes most of all? Maybe the answer lies in science; as humans, we associate more enormous eyes with youthfulness and higher estrogen levels, which means they’re an indicator of fertility. So just like a sizeable waist-to-hip ratio, we’re evolutionarily programmed to find larger eyes attractive, also explaining our love for full, fluffy eyelashes since they create appearance of fuller healthy-looking eyes. By default, we tend to look at people’s eyes more when we conversate. Among everything else, this gaze exchange is one of the more important reasons why women seek endless ways to emphasize and glamorize their eyes by framing them utilizing mascara or eyelash extensions.

The First Modern Mascaras

You’ll be interested to know that crocodile stool was a crucial ingredient in earlier mascaras. Fortunately, today we don’t have to worry about what we are putting on our faces. The first modern mascara, a mixture of lampblack or ash, heated with elderberry juice, was applied while warm to the eyelashes, also a process not without issues. In the early 1900’s, a chemist named Eugene Rimmel invented the predecessor to the mascara we treasure today by using petroleum jelly as an adherent, according to the History of Mascara.

In 1913, the uber-conglomerate Maybelline’s birth came about when T.L. Williams created a similar American eyelash enhancing product for Mabel, his sister. Not too long after, the development of the cake form of mascara occurred. This formulation, made from equal parts of soap and black dye, was applied using  a dampened brush to rub on the cake and then to your lashes. Slightly less messy than Rimmel and William’s creations but still not user-friendly or convenient. Yet, no significant mascara advances came along again until 1957.

Advances in Later Mascara Formulas

In 1957, Rubinstein developed mascara in a lotion form, packaged in a tube and sold with an applicator brush, but the lotion was still messy. The mascara, squeezed from a tube-like container onto a brush, was then applied to lashes. This application was a contention point due to the varying product amount’s glop ending up on the brush. During the same year, Rubinstein launched the first mascara wand, called Mascara-Matic, a metal wand developed to draw the mascara out of a convenient, sleek, golden tube. The wiper’s development, a plastic ring inside the tube’s mouth, was just as crucial as the wand to the mascara’s performance as it determines how much excess formula gets wiped off and how much stays on the brush. This product became the forerunner to mascara today.

With so many options today, we still scout endlessly for the right formula that’s water-proof, sweat-proof, smudge-proof, and washes off easily with soap and water. This dilemma may be why so many women turn to eyelash extensions in place of mascara.

Eyelash Extension’s Painful Beginnings

Alongside mascara’s development, the eyelash extension evolution also took place, giving women an alternative to applying daily gobs of mascara. In the Victorian era, women sewed real hair to their eyelids to create longer and fuller lashes, according to Maire Claire. A fine needle, threaded with a long hair from the scalp, was sewn through the eyelid’s edge at graduated lengths, taking place using cocaine as a topical numbing agent. Although less adventurous women just stuck strands of hair to their eyelash line with an adhesive, this way was not without its issues. Some who dared the gluing process ended up with eye injuries, at times resulting in temporary to permanent vision loss.

Eyelash Extensions Become Mainstream

The turn of the century, the Hollywood starlet, and the onset of moving pictures brought even more attention to the eyelash realm. In 1911, Anna Taylor, a Canadian woman, filed the first strip style patent for temporary, adhesive lashes made from presumably real hair, though the patent didn’t specify. In 1916, similar strip lashes appeared on film for the first time when the director got the film’s wig-maker to hodgepodge some eyelash extensions combining gauze and human hair to glue onto the actress’s eyelids. Even though in the 1930s, Vogue, through their advertisements, made eyelash extensions mainstream, it wasn’t until the 1950s when they created a buzz. The meteoric rise came in the ’60s when the model Twiggy and the invention of synthetic falsies culminated in the long spiderlike lashes and affordability.

The Modern Lash Extension (Semipermanent Lashes)

Between the 1960s to the beginning of the 21st-century, eyelash extensions saw very few significant milestones. We mentioned before, gluing eyelashes onto the eyelids dotted their way through history, and some confuse the popularity in the strip eyelashes of the ’60s with eyelash extensions. Today’s type eyelash extension’s actual development didn’t occur until 2004 in Japan, then introduced here in the US. The eyelash extension adheres to, blends with and enhances the natural eyelashes. Among the earliest that championed the modern eyelash extension were celebrities like Kim Kardashian, Jennifer Lopez, Katy Perry, and Beyonce. Semi-permanent lashes, created from materials including synthetic fibers, animal hair, and silk, are longer-lasting and more natural-looking than ever before.

Who Can Perform Lash Extension Applications?

The requirements needed to perform lash extension applications vary on the state level. In most states, licensing in concert with training as a cosmetologist or esthetician is required. The world of eyelash extensions is expanding by leaps and expected to keep doing so, meaning now is the perfect time to specialize in the field. Training is an affordable commitment, a career choice that earns money for years to come and often allows for a flexible schedule.

The Pros of Mascara and Lash Extensions

As with everything, there are pros on both sides of the aisle. Here we’ll take a look at each application’s benefits and the different reasons why clients prefer one over the other:

Mascara Benefits

Many women still use mascaras as the easiest way to extend, define, and thicken natural eyelashes. A good mascara creates an impression of full lashes without the artificial appearance of traditional strip style eyelash extensions. The vast spectrum of color options in today’s mascara allows us to achieve more dramatic effects. The application of mascara is easy, less expensive, and allows for more daily variation than the application of eyelash extensions. The reapplication and removal creates little to no damage to natural eyelashes. Also, modern mascaras often contain nourishing nutrients and natural ingredients for its breakout-susceptible users.

Lash Extensions Benefits

The most significant reasoning behind why so many choose eyelash extensions is how long they last. Contrary to popular belief, most eyelash extension clients are not uber-glamorous. For some women, convenience is vital; like homemakers, busy businesswomen, yoga instructors, and athletes, a daily makeup routine is not on their priority list. In their opinion, these women find returning at regular intervals for eyelash upkeep more convenient than the daily reapplication of mascara. Furthermore, modern eyelash extensions come available in dozens of designs, thicknesses, materials, and lengths. Clients feel little weight on their real lashes depending on the type of lash they choose.

Which Is Better?

For many women, the choice of mascara versus lash extensions is a matter of preference. However, we found that lash extension’s long-lasting benefit beat out any attribute mascara owns in our research.

Due to the modern lash extension’s popularity, high demand, cost-efficiency, improved process, better material, and variation, opinions on the matter changed over the past decades. In the past, women’s preference between mascara and lash extensions leaned more towards mascara. Eyelashes are a multimillion-dollar industry built on the concept that the eyes say the most about you. It’s an excellent time to get into mastering the art of the eyelash, adding valued clientele and cash flow to your business. Learning how to apply eyelash extensions also adds to your repertoire of services, making you a valuable addition to any salon.

Cosmetology Program

Want to learn more about how to apply mascara and eyelash extensions? At Minnesota School of Cosmetology, we are dedicated to helping our Cosmetology program students develop a solid foundation and a flair for style through hands-on training in basic and advanced industry techniques. You will learn how to cut, color and style hair, give manicures and pedicures, provide spa treatments and perform various skin care techniques from industry-experienced instructors in a professional salon setting.

Contact us today to learn more about becoming a cosmetologist and starting a rewarding career in the beauty industry.

What Kind of Services Do Cosmetologists Provide for Prom?

Kids at Prom

Prom season is upon us. Fun and fashion collide to make this night truly magical. Your client’s night will likely be filled with moments they will think of for years to come. They may even be lucky enough to come away from their prom with nostalgic memories they will look back on fondly for a lifetime. With such a fun event on the horizon your client might be struggling with how to make the most of it. They know how they want to look, they know how they want to feel, but making those things a reality might be easier said than done. That is why you may want to think about all of the different ways you can help your client get ready for their special night. Let’s take a look at the many different ways a cosmetologist can help their clients prepare, then you can decide which ones apply to your client’s personality and style.

Hair Services for Prom

Your client’s hair can be a big part of their prom night look, not to mention that their hair will be in every one of their many prom pictures. Let’s take a look at some of the ways that a professionally trained cosmetologist can help a client elevate their look from amateur to exceptional.

Hair Styling for Prom

This is probably what the average prom-goer has in mind when they think of “getting their hair done for prom.” Styling refers to the curling, straightening, twisting, braiding, pinning, and otherwise manipulating of a person’s hair into a wide variety of styles and looks. This can be done using a variety of different tools and products to help achieve and secure a look. Curling irons, hair straighteners, sprays, pins, and barrettes can all be part of what gets your client’s hair to prom-going perfection. You may also choose to include hair fashion accessories such as a tiara or hair charms to add an extra special dazzle to your client’s look. Even if your client is comfortable styling their own hair, getting it professionally done can be the difference between hair on an average day and a style fit for a special event.

Hair Cutting for Prom

Cutting your client’s hair for prom might seem like a drastic step for one night. However, if your client is someone that likes to make a strong visual statement and they don’t mind taking a big leap, a vastly different cut will be sure to turn heads and have cameras flashing. This is a particularly good choice for those who are comfortable with change. On the other hand, if your client is someone who gets anxious about big changes to their hair, or if they really love their current style, you might want to consider a touch-up or a trim. Cleaning up their look before they hit the dance floor can make a bigger difference than they might realize.

Hair Extensions for Prom

Getting extensions means different things for different people. People have different kinds of hair and different style needs. Some extensions can be clipped in and be easily removed at the end of the night. However, they are less secure than extensions that are glued or sewn in. Those options are harder to remove than the clip in options and would be more permanent than just prom night.

Hair Coloring for Prom

Changing the color of your client’s hair is an exciting style step at any point, but it is made even more dramatic and exciting when you coordinate that change with such a special event. Unveiling a newly lightened, darkened, or colored hairstyle at prom can be a great way to stand out. It can also subtly elevate your client’s look, if drastic change isn’t exactly their thing. You may also want to consider temporary dyes that coordinate with their outfit. Finding a quality temporary dye that won’t damage your client’s hair or transfer onto their clothes or skin, however, can be difficult.

Makeup Services for Prom

Makeup is something that many prom-goers are already intimately familiar with. Your client may be wondering if seeing a professional makeup artist is really worth it, particularly if they are someone who has a passion for facial cosmetics already. The experience, tools, products and techniques that come with professionally done makeup can make a much bigger difference than your client might think. Here are some of the ways you can take your client’s look everyday-amazing to magazine-cover quality.

Classic Coverage

Makeup doesn’t always have to be thick or obvious. If your client likes to have a more natural look, they can simply ask you to keep things simple. Rather than bold colors and thick lines they can ask for even tones and natural shades. The benefit of going to you as a cosmetologist to get their natural beauty touched up before prom is that you are trained to perfectly blend and match colors to give them a truly flawless finish.

A Little Bit Daring

You may be excited about the idea of stepping a little bit outside your client’s comfort zone this prom season. If they comfortable with experimenting with their look, now might be the perfect time for you to try something thrilling and new. Ask them to use an exotic lip color. See if they are interested in trying a flashy eye color combination or an unusual liner. You may even want to give some unique false lashes a try for your client.

Living on the Wilder Side

It could be that you are the kind of person who sees a formal event like prom as a fashion and style challenge. Perhaps your client likes to take big fashion risks and enormous style statements whenever the opportunity arises. If this sounds like your client, then you are going to want to seize this opportunity to make your mark by discussing more edgy, trendy, extravagant options with their makeup. Your options for individualizing their prom night look are endless, so feel free to let loose and go wild with your makeup style.

Nail Services for Prom

Manicures and pedicures are another common component of prom night. Your client wants to look good from top to bottom, which means fingers and toes, too. Don’t let jagged nails, damaged hands, or weathered feet derail your client’s fantastic look.

Natural Nails for Prom

People sometimes assume that nail technicians only work with people who want to get or maintain artificial nails. In actuality, they offer a lot of services to people who want to keep and/or grow out their natural nails, including all kinds of painting and polishing options to make a special night even more glamorous. If your client is someone who likes to keep their fingers and toes more naturally manicured, try nail strengthening and skin conditioning treatments along with a professional polish job.

Artificial Nails for Prom

The options in this department are infinite. It all depends on your client’s aesthetic preferences, their lifestyle demands, and their outfit for the special night. It helps to have a few things decided before you go in, even if you don’t quite have everything decided. That way you don’t feel like you are wasting your client’s appointment time. Do they want long nails? Short nails? Square tips? Pointed nails? French tips? Do they want a polish color? Any glitter? Do they want a pattern with multiple colors, or just one? Are they hoping to match their nails to their outfit? Do they want to match their nails to their eyeshadow or lip color? These are all things to consider so that you can get any color references they may need to match. Getting artificial nails can really help polish the edges of your client’s prom night look while helping you tie it all together.

Extreme Length, Color, And Design

If your client is someone who already indulges in routine manicures and pedicures, they might be looking at this special event as an opportunity to take their nail fame to the next level. This can be done in several ways. The first of which is by choosing an extreme color. Rather than perfectly coordinating your client’s nail color with their prom outfit you might want to choose an opposing color to make them stand out. You may also want to consider something like a bright neon shade that will really draw attention to the detail in the nails. You might choose to highlight their manicure/pedicure fashion by deciding on an extreme length for their nails. Choosing to have long nails will help make their cosmetic choice more visibly noticeable and allows more room for detail and design. You can always suggest that they be trimmed back at a later appointment after prom is over. The exact length you and your client decide on will vary based on the size of their hands and the length of their fingers. Nail artistry and jewel design are a couple of other ways to take your client’s nails into head-turning territory. The sparkle of a rhinestone, the detail of a tiny pained picture, and color layering techniques can all be enough to stop the show with a simple waive of the hand. All of these are ways to keep your client’s nail style fresh and exciting for their special night.

Spa and Skin Treatment Services for Prom

Getting a spa treatment isn’t always something that people associate with prom season. It might not be the most common thought, but spa treatments can be a significant part of a successful prom night. There are a couple of different considerations when deciding which spa treatments will help your client get ready to wow their friends and family.

Feeling Good

Arguably the main reason people visit the spa is for relaxation. Prioritizing body comfort before posing for pictures and dancing the night away may not be such a bad idea. If your client is someone who is active or athletic, they may want to consider a specialty steam or soak. You can also indulge them in a hand or food massage. Any cosmetologist who specializes in skincare, would be able to walk a client through relaxing soak, wrap, and steam treatment options to help them decide on the right ones for their body and lifestyle.

Looking Good

Spa and skin treatments can also be beneficial when it comes to how your client’s skin looks when prom night rolls around. Getting a facial can help firm and clear a client’s skin to facilitate a healthy glow. Their radiant skin will help make every smile in each photo a little brighter and will accentuate their naturally fabulous face. You may also offer facial and/or body hair wax treatments before prom. This can make skin smoother and give clean edges to their lines and features.

Did learning about what kind of services cosmetologists provide for prom interest you? Need to get your undergraduate certificate in cosmetology? At Minnesota School of Cosmetology, we are dedicated to helping our Cosmetology program students develop a solid foundation and a flair for style through hands-on training in basic and advanced industry techniques. You will learn how to cut, color and style hair, give manicures and pedicures, provide spa treatments and perform various skin care techniques from industry-experienced instructors in a professional salon setting. We keep our class sizes small to make sure you get the individualized instruction you need and attention you deserve. You will graduate with everything you need to be a versatile artist in an exciting industry, including a cosmetology diploma from a respected college.

Contact us today to learn more about becoming a hairstylist and starting a rewarding career in the beauty industry.

Is a Cosmetologist a Good Career?

Cosmetologist working on hair and makeup

When you think of what a cosmetologist is, a lot of different things may come to mind. You may immediately think of a makeup artist. Perhaps you think of a hairstylist or a nail technician. You might even first associate cosmetology with skincare and things like hair removal. In fact, those are actually all correct answers.

A cosmetologist is the name for any career that involves beautifying a client’s hair, skin, face, or nails. Some of these jobs also concern the health and wellness of the client, as well as products and treatments. Likewise, a cosmetologist’s main focus is making people look and feel their best. Let’s take a look at some of the benefits of pursuing a career in cosmetology, regardless of your passions in beauty and wellness.

Benefits of a Career in Cosmetology

First and foremost, success as a cosmetologist includes many factors. For example, these factors include determination, the quality and depth of your education and work ethic. Even more, the kind of marketing you choose and your location plays a significant role in the success of your cosmetology career.

However, you will be happy to know that there is no shortage of opportunities and advantages in the cosmetology industry. There are a lot of choices to make when it comes to expanding your career. Here are some of the benefits that can come with being a cosmetologist.

Variety of Job Fields to Choose From

In fact, there are actually several different fields that qualify as cosmetology. However, within each of those fields there are many different opportunities and career paths for you to choose from. Your career path ultimately depends on your lifestyle and personal goals.

If your passion is hair, for example, you could be a stylist, colorist, shampooist, braider, wig stylist, or even a salon manager. There are also cosmetic jobs available in product development, brand representation, and technique innovation. It all depends on what you are looking for and your goals. You will want to consider the balance of effort/investment and return on all the financial decisions you make, no matter what cosmetology field you pursue.

Entrepreneurship Opportunities

Never has independent employment been so readily available, particularly in cosmetology. If you want to work for yourself, cosmetology has a lot of opportunities for you to do just that. This has never been more true, especially in the age of digital development and advertisement. There are a lot of related consulting jobs that allow you to work with salons but remain independent.

If you would like to see clients in their homes or consult clients remotely, there are plenty of ways for you to advertise your services and products digitally.

Digital and Social Media Careers

Career paths have recently opened up that were not available just a few short decades ago thanks to the ever-evolving Internet. As more aspects of our lives have become digitally dependent there has been a growing need for the presence of cosmetologists in those spaces. Particularly when it comes to innovation, creativity, and diversity.

Careers for online beauty influencers, product or procedure endorsement, and online video and blog tutorials have created opportunities to cultivate more of an audience than a client base. It is in these fields, however, that education has become crucially important. You don’t want to be someone representing a harmful product or be forever associated with a bad business relationship. Being certified in your field will give your audience greater security in your credibility and will also allow you to more readily spot bad actors in the industry.

Personal Benefits of a Career in Cosmetology

There are a lot of reasons to be excited about beginning a journey in cosmetology aside from the monetary aspects of becoming a cosmetologist. Cosmetology fields are full of opportunities to celebrate and explore creativity, ingenuity, community, culture, and innovation. Diving into these parts of the job can leave you more inspired and motivated toward your goals than you ever were before. Here are just a few of the ways that a career in cosmetology is about more than just the bottom line.

Working with People

Almost every single kind of cosmetology career has some sort of social aspect to it. The kind of socialization you will participate in largely depends on the kind of cosmetology career you want. If your goals have you set toward more of a digital presence in the industry, you will still likely be interacting with people daily, whether it be through social media audience or an online vendor/supplier. If you are looking for a more hands-on career that involves a salon then you will likely get to socialize with a wide variety of clients and co-workers. Regardless of what you decide to do you will probably have more than your fair share of opportunities for both social interaction and professional networking.

Opportunities to Get Creative as a Cosmetologist

We use fashion and personal style to express ourselves in unique and interesting ways, both to ourselves and to the world around us. Your job as a cosmetologist allows you to help clients achieve their artistic visions. This kind of creative expression certainly comes with challenges, however they can inspire new trends in the industry. Cosmetology gives you the opportunity to get involved in artwork that is deeply personal and truly one-of-a-kind.

Skills Practice and Technique Development

Another personal benefits of your cosmetology career will be experience and confidence. There are plenty of people with good ideas in the industry who don’t have the skills or the confidence to be taken seriously. Inexperienced cosmetologists may also be unable to recognize or be ready for opportunities that may spontaneously arise.

A career in cosmetology, even an entry-level position, allows you the time and opportunities you will need to perfect your techniques and hone your skills. Hands-on experience makes your peers see and respect your commitment to your work, as well as the results. Your education and experiences will give you confidence in your abilities. Additionally, practice provides you with the skills to show the world your abilities and ideas.

Final Thoughts

Cosmetology careers are widely diverse and include many different jobs. However, it is highly likely that you will find something that ignites your passion and inspire you. No matter what specific cosmetology industry has piqued your interests there are opportunities for you to showcase your strengths as well as ways for you to strengthen any weaknesses you may have. It’s time to start capitalizing on your passions and ideas with a career that captures your curiosities. Your cosmetology education is the first step in attaining a job doing something you actually enjoy rather than something you have to suffer through. Your style and your insights are valuable. It is time you invested in them.

Career Services

One of the biggest advantages of attending Minnesota School of Cosmetology is the support you’ll get throughout your cosmetology career. We have a dedicated career services department here to help you with your job search once you graduate and throughout your career. We are committed to our graduates and their dreams. Our dedication to career assistance begins in our program. It is woven into our curriculum to ensure our students are educated on professionalism, familiar with job search tools and resources and armed with career planning strategies.

Want to Learn More?

Did learning about what attending a cosmetology program is all about interest you? Need to get your undergraduate certificate in cosmetology? At Minnesota School of Cosmetology, we are dedicated to helping our Cosmetology program students develop a solid foundation and a flair for style through hands-on training in basic and advanced industry techniques. You will learn how to cut, color and style hair, give manicures and pedicures, provide spa treatments and perform various skin care techniques from industry-experienced instructors in a professional salon setting. We keep our class sizes small to make sure you get the individualized instruction you need and attention you deserve. You will graduate with everything you need to be a versatile artist in an exciting industry, including a cosmetology diploma from a respected college.

Contact us today to learn more about becoming a cosmetologist and starting a rewarding career in the beauty industry.

How Makeup & Skincare Collide

Esthetician applying skincare and makeup products on client

Makeup and skincare have more in common than you may think. Even though these products may seem to have different purposes, there is a lot of crossover in these two fields. Let’s take a closer look at this important connection and break down some of the many ways that makeup and skincare are related.

Skincare Helps Create a Better Base for Your Cosmetics

First of all, your skin’s condition influences the final application of your makeup. For this reason, you need to take this into consideration when you imagine your intended look.

Because of this, your skincare habits can be the difference between beautiful success and trouble. Here are some of the important ways skincare and makeup are connected.

Start with a Clean Base

First of all, it is important that you begin with a clean canvas before applying makeup. Your face comes in contact with all kinds of things throughout the day. Paying special attention to cleansing your face will help you clear away dirt, contaminants, and any built-up cosmetics. Even more, the double cleansing method can help to remove additional debris that your cleanser may have missed. This way you can truly start with a clean slate and avoid breakouts.

Proper Exfoliation

Dry skin makes cosmetics look clumpy or flaky. Even more, dry skin is uncomfortable. By exfoliating you’ll have a smoother surface for your makeup, as well as a glowing complexion.

How Do I Exfoliate?

No matter your goal, there are many ways of exfoliating that can help you get smoother skin. Whether you choose chemical or physical exfoliation methods, be careful not to over-do it. Over-exfoliating results in micro-tears and leads to minor skin irritations and infections.

Maintaining Proper Moisture Balance

Maintaining proper moisture balance is important because everyone begins with a different moisture balance that is unique to them. Moisture levels may be connected to oil production and contributes to your cosmetic appearance. Additionally, your climate influences your moisture balance and impacts your skin’s appearance.

Balancing your facial moisture is important for beauty and for health. As a result, it’s important that you pick both skincare and makeup products that support your skin goals.

Hair Removal

Regardless of your facial hair preferences, there are challenges that your skin and cosmetics are impacted by. If you do choose to incorporate hair removal, there are challenges that influence your cosmetic applications. Hair removal leaves skin tender for some time after services. As a result, immediate makeup application is not recommended, as it further irritates skin.

Restoration and Repair Time

Eyebrow waxing isn’t the only skincare procedure that we indulge in. You might do the occasional chemical peel or microdermabrasion treatment to keep your skin glowing. These skincare treatments can help give you firm and smooth skin that can support whatever cosmetic look you feel like choosing. Just be sure you have plenty of time to let your face properly rest and recover before you cover it with beauty products. This will help you avoid contaminant build up deep within your skin.

Choosing the Right Makeup and Skincare Products Makes a Huge Difference

Applying your makeup is the point when your cosmetics and skincare have a direct physical effect on one another. Taking care of your skin even as you wear your makeup is important to your long-term skin health as well as to your future beauty goals. It is vital that you understand and respect the direct relationship between cosmetics and skincare if you aspire for healthy skin.

Know Your Skin

Becoming familiar with the specifics of your skin is important for both beauty and health reasons. When you decide on makeup, you need to know the colors and shades that will look best with your features and complexion.

Your skin’s texture needs to be taken into consideration, as well. You also need to understand the balance of your skin when looking for makeup and skincare solutions. Know your skin type before buying cleansers, moisturizers and serums that may be counterproductive. Make sure that the makeup you like doesn’t counteract the skincare routine you have and try to balance your skincare routine to facilitate your beauty goals. It can be a complicated balance to strike, so don’t be afraid to ask for professional input.

Do Some Brand Research

Before you decide to try a new makeup or skincare product, you should take a look at who makes it. No one is suggesting that you do deep-dive research on every single makeup and skincare product line you own or decide to try. However, look at the company who makes your makeup or skincare products can give you a sense of whether or not there have been consumer protection issues in the past. Everything you put on your skin can be absorbed and have an effect on your body, so it is important that you take the time to educate yourself about the brands you wear and support. This philosophy may put a damper on impulse beauty shopping, but it can help protect you from being harmed by irresponsible cosmetic and skincare companies.

Look at the Label

The ingredients in your makeup and skincare products can give you a good idea about how your skin will react to them. Likewise, it will help you keep track of common ingredients in the products you like as well as the ones you don’t. Keep in mind any substances you are allergic or sensitive to when shopping for new products and supplies. You may not recognize everything on the labels of all your beauty and skin products, but the more you recognize the better. If you want to give something a try but you are skeptical about an unknown ingredient, it is worth taking the time to look up and learn about. You can also ask your esthetician or makeup artist for trustworthy advice and recommendations.

Consider Short Term vs. Long Term Wear

Most of us suffer breakouts and blemishes at some point in our lives. It is also common to go through natural phases of oily and dry skin at different points throughout life. Taking care of your skin and dealing with skincare challenges doesn’t mean that you have to sacrifice your beauty routine. You can change the cosmetic products you are using, or even take a break from your beauty routine altogether. However, your social and professional calendar isn’t dictated by what kind of skincare issues you might be having. For those times that you want to wear makeup, but your skin needs to repair or recover you may want to consider shorter wear periods as a skin-conscious compromise.

Know the Limits of Your Products

Makeup can be a fantastic tool of expression and help you look how you want to. However, even the best makeup or skincare products have their limitations. There is no line of beauty products that can do it all. You need to know how to properly utilize and apply them if you have a hope of a achieving the look you’re going for. You will also need some basic skincare knowledge in order to make effective decisions about your routine and the wellness products you choose. You will need more than just carefully formulated products to accomplish your cosmetic and skincare goals. You will also need to know how and when to use them.

Skincare Conscious Makeup Removal

Taking your makeup off is another important process that links cosmetics and skincare. The products you choose and the routines you decide on to clear your cosmetic canvas can make an enormous difference on the health and condition of your skin.

Use Solutions and Tools That Aren’t Overly Abrasive

Just as with balancing the moisture levels of your skin, makeup removal is also a skincare balancing act of sorts. The goal is to remove all the cosmetics you’ve applied while doing as little damage to your skin as possible. This means picking cleansing products that aren’t too chemically harsh and using tools (rags, wipes, sponges, etc.) that aren’t overly rough to avoid making skincare mistakes during makeup removal that could require treatment. You will also want to accompany your makeup removal routine with a restorative, moisturizing follow-up product that is right for your skin type. If you have questions you can feel free to ask your makeup artist or your esthetician for supportive suggestions.

Be Realistic With Your Routines

Applying makeup is a process that can have a lot of steps. There are also skincare product lines that market variations of multi-step processes that include cleansing, moisturizing and anti-aging treatments. The purported benefits of an elaborate skincare process can be appealing, but it is a waste if you aren’t able to stick to it. Much in the same way that a makeup tutorial might get you excited about trying a new look, mastering these techniques can take time and practice you might not be willing or able to dedicate. It is okay to call in the support of a trained professional every now and then to help you fill in the gaps of your beauty and skincare routine. Just be sure to stick to daily routines you can adequately manage in order to avoid emergency appointments.

Want to Learn More?

Did learning about how makeup and skincare collide interest you? If you have a passion for skincare, you could begin your career as an esthetician at the Minnesota School of Cosmetology (MSC).  Our Esthiology Diploma Program is designed to be completed in under 5 months (600 clock hours) with full-time enrollment.  Our esthiology diploma program has been developed by talented, caring, real-world professionals, many of whom still work in the field.  We give our esthiology students experience in skincare, waxing, makeup, application of facials, and more.

Contact us today to learn more about becoming an esthetician and starting a rewarding career in the beauty industry.

*Completion time for this program is defined by 35 hours per week.

Beach Chic 101: Everything You Need to Create Effortless, Summer Beauty Styles

Written By: Meesa OShanka

Cosmetology Instructor MSC Woodbury

We’ve finally arrived!  It’s time for fun in the sun and ice-cold beverages while we lather up with sunscreen for the next few months of summer.  While we crave the sun during our long Minnesotan winters, we also must refine our summer beauty routine to meet our busy schedules.  Here are some tips and tricks If you’re looking for a fun beachy look without spending hours getting ready.

Summer Beauty Must-Haves: Tinted Moisturizer

Tinted moisturizer is your BFF for the easiest summer beauty looks!  Tinted moisturizer gives you all the benefits of a sheer coverage foundation.  It’s lightweight and easy to apply with either a blender sponge or your fingertips.  The best part about tinted moisturizers is that they have your skin protection built right in.  Most tinted moisturizers will come with broad spectrum SPF 15 or higher to keep your skin protected while you’re out and about.

Summer Beauty Eye Makeup

To give yourself the effortless summer-ready eye look go for lighter neutral colors like coppers and browns like the ones found in the Urban Decay Naked Palettes.  Top it off with some dark brown liner to define your lash line and lastly let’s not forget a glossing mascara to complete your eye look. 

If you have oily skin or sweat-prone, you will want to make sure you are using a face and eye primer to lock in your looks. Don’t be afraid to add a little shimmer to your eyeshadow either because if the sun is shining, so are you!

Beachy Waves: The Summer Style Essential

For a quick and easy tousled beachy look grab yourself a salt spray for your hair.  Big Sexy Surfrider, Wella’s EIMI Ocean Spritz or Bumble & Bumble Surf Spray are some popular options for getting beach waves.  Professional styling products will give you the look of having just come out of the ocean without all that actual ocean salt on your colorful locks.  

Salt spray is easy to use.  After shampooing and conditioning your hair, towel dry and spritz a generous amount of your texture spray on to your hair.  Scrunch it up a bit in your hands and let air dry.

Pool-Ready Summer Beauty Picks

Spending extra time at the pool this summer? If you’re loving your time in pools treated with chlorine, you’ll want to take extra steps to ensure your hair is cared for. Here are a few tips that you can use to care both colored and natural hair to make sure your hair is in tip-top shape:

  • Use a leave-in conditioner: Leave-in conditioner provides a barrier that can help to protect your hair from the chlorine exposure in pools. There are leave-in conditioners designed specifically for swimmers and chlorine-exposed strands, like the Ion Swimmer’s Leave-in Conditioner.
  • Keep your blonde hair shining: Noticing your fair hair is taking on a greenish tint? Light haired colors may turn green when you’re in chlorine because copper is oxidized in the chlorine. Keep your hair bright and pure by using special swimmer shampoo, conditioners and purifying treatments like the Malibu Swimmers line.

Don’t Forget the Sunscreen

The last thing you’ll need for your beach look is sunscreen.  With the weather getting hotter and all of us craving that Vitamin D time make sure that you take time out of the day to put on some sunscreen to protect your beautiful skin. Sun protection is important to protect our skin from signs of premature aging and reduces the risk of skin cancer.

What Kind of Protection Do You Need?

So what should you be looking for in a sunscreen? First of all, when choosing a sunscreen always look for the words “broad spectrum”. Broad Spectrum sunscreens protect from both UVA and UVB rays while you’re out being a social butterfly.  Go for a minimum of SPF 30 and remember to reapply your sunscreen every couple of hours for best results.

Want to learn how to create easy and effortless beauty styles? Contact us today to learn about our Cosmetology and Esthiology programs.

How to Become a Professional Makeup Artist

If you dream about making people beautiful for special occasions and you love makeup, becoming a makeup artist may be the best professional decision you’ve ever made. After all, you’ll have the chance to spend the day making clients feel great and learning all about the latest beauty trends. Of course, you’ll also want to experiment with several different looks on yourself, and when you get the right referrals, you’ll be working with clients who can help move your career forward.

Even though being a professional makeup artist can be extremely fun and rewarding, it does take hard work to be successful in this career, as with any other field. If you want to know how to go from being obsessed with new eyeshadow shades for yourself to applying makeup on others professionally, taking some of the same advice that industry insiders follow could prove helpful.

Start Learning and Observing

The first thing you’ll want to do when you want to become a full-time makeup artist is take notes. Try to find a mentor in your area who doesn’t mind showing you what it’s like to pursue this career full time. Your mentor(s) will likely tell you to practice as much as you can. Practice applying makeup on yourself as well as your friends and family members. The more you practice with makeup, the more comfortable you’ll become. You can watch tutorials online or go to a few makeup classes to perfect your skills and learn about new trends. For instance, you’ll need to know about primers that are ideal for oily skin, primers that are suitable for drier complexions and primers that work well on sensitive skin. When you improve your skills, you’ll feel much more confident when you take a job and have to apply what you’ve learned on a client.

Get a Makeup-Related Job

If you want to start booking your own clients, you may want to apply for jobs at makeup counters at the local beauty store or mall. You’ll encounter several different types of customers who prefer several different makeup styles, which will give you a lot of practice. Working at a beauty counter will also give you experience in helping people with questions about makeup and skin care, and you can provide recommendations for people who need makeup for special occasions or events. You’ll be seen as an expert, so this can motivate you to learn all you can about the makeup brand you’re representing and the various products that produce different effects on skin. Working at a makeup counter also gives you extensive customer service experience, so you’ll learn how to interact with people whether they’re experienced with makeup and know exactly what they want, or are novices and need you to guide them through the makeup purchasing process step by step. You’ll have the chance to work with people of various face shapes and skin types, so it’s best to take advantage of this so you can become more comfortable with doing professional makeup in a reasonable amount of time.

Learn from the Pros

You should also research the masters in the field of makeup and learn about the history of professional makeup artistry. You can do this by figuring out the looks that are most appealing to you and research the trends that were popular decades before you were born. Learn about popular makeup artists who were famous in Hollywood and known for creating iconic looks for movies and television shows. Pay attention to the things you like about the work of each artist you learn about. Take a look at magazines and books for more insight and visit as many beauty vlogs and websites as possible to learn about makeup looks of the past.

It’s also helpful to research celebrities who are known for specific makeup looks and the artist(s) that created the looks. This will help you determine which styles appeal to you, and which makeup styles you’re most comfortable with. As you grow your client base, you can enhance your skills and try your hand at makeup styles that don’t come as naturally to you. It’s best to try these looks on yourself first so you can become more comfortable with them before you advertise these makeup styles to your customers.

Get the Right Training

When you’re serious about becoming a professional makeup artist, a formal education is recommended. While makeup artistry is a hands-on profession, you should seriously consider going to school for your field. The school you choose should cover all aspects of applying professional cosmetics, including instruction on how to apply makeup for television and film, as well as fashion and beauty photo shoots and magazine spreads. Choose a school that offers a program that gives you intensive training, so you’ll feel comfortable with receiving your certification and being recommended for jobs at the end of your training. Talk to your instructors about the best ways to reach out to modeling agencies or television studios and let them know about your qualifications and interest in working with the team.

Marketing and Promotion

Once you’ve officially received your training, you’ll need to market your skills and services as much as possible. The internet is one of the best places to promote yourself as a professional makeup artist. You can start a social media page where you upload photos of your various makeup looks. It may also be helpful to upload short videos of you performing specific makeup tasks, such as applying a cat eye or choosing the best nude lipstick based on skin tone and undertones. Take advantage of the impact social media has on business marketing. Once you have your own social media page, clients are more likely to take you seriously, especially when you upload content regularly and make it easy for followers to get in touch with you and schedule appointments.

Gain a Following on Social Media

Of course, you may also want to start a YouTube channel where you provide tutorials on how to apply makeup. You can also use the channel to share many of the other skills you’ve learned during your training, such as how to apply lashes, shape the brows and how to properly care for your skin before and after makeup application. When you upload videos to your channel regularly and you answer follower questions in a timely and professional manner, you’ll attract more people to your YouTube channel, which can lead to more appointments for you.

Become a Beauty Influencer

Once your channel gains popularity, cosmetic and beauty brands may also reach out to you, asking you to advertise their products on your website. Be sure to choose products that fit with the brand you’ve created as a makeup artist and try the products yourself before recommending them to your followers. Remember that you’re building a reputation for yourself as a professional, and people need to know they can trust your product reviews. When you create YouTube videos, be honest with your followers about which videos are sponsored. When you’re open with your potential customers about your relationships with cosmetic and beauty companies, your followers won’t be able to accuse you of being unfairly biased.

Instagram is another way to gain more popularity as a makeup artist. You can upload short videos on Instagram and include your makeup blog or website in your description so followers can easily get in touch with you if they want to book an appointment or have additional questions.

Always Be Professional

As a makeup artist, your ultimate goal is likely to get celebrity clients. While you may be extremely excited to meet someone whose work you admire, remember to remain professional. Remember that your reputation is on the line. There’s a time to talk to your client, and even to mention that you’re a huge fan, but your objective should be to perform your job with quality and precision and to make the client feel relaxed. You can accomplish this by playing nature sounds in the room for a soothing effect, or simply being quiet for long stints so your client will have time to think, answer emails or take phone calls.

Focus on Positive Experiences

As with any business that requires referrals, people will remember the overall experience they had when working with you. If celebrities feel that you were professional, they are satisfied with the way you apply makeup and they enjoyed your demeanor, they are much more likely to recommend you to other wealthy clients.

Be Presentable and Comfortable

When you welcome clients into your workspace, make sure that you’re comfortable, since you’ll be on your feet for long periods of time. Wear flats while you’re working, so you won’t have to keep stopping to remove your shoes or experience leg, foot or ankle pain. You may also want to wear all black, since this is chic and professional, and your clothes won’t look worn and stained if you get cosmetics or skin care products on your outfit while you’re working.

Represent Your Brand

It’s also a good idea to wear your makeup in a style that is associated with your brand. If people know you for having a natural makeup look that works for both office and formal occasions, your own makeup should reflect this. If you’re well known for outrageous makeup looks that involve lots of color, you can showcase some of this on your eyes and lips. People are more likely to trust you if they see that you use some of the products you recommend on yourself.

Customize Your Business

Don’t forget to tailor your makeup business so that it reflects your training and personality. Some people are more attracted to makeup artists who also concentrate on skincare and a holistic lifestyle, while others want to use beauty products that will immediately get the attention of others and promotes a message of boldness and individuality. Your clients should feel as though they had a worthwhile experience after spending time with you. This means being true to yourself, being organized and paying attention to the customer’s preferences and needs.

Don’t Forget the Details

Playing music in the background while you work can be appealing for some clients. Relaxing music that showcases the sounds of nature, jazz music that embodies the theme of looks inspired by the 1920s and 1930s and 1980s music that reminds clients of bold eye and lip makeup from that era will help make your clients feel more at ease. You can also offer books or magazines for your clients to read while you work, and if you have additional training, let your clients know whether you’re qualified to provide facials or apply lashes or brow services. The more you create a space for clients to take care of all their beauty needs in one place, the more people will rely on your makeup business to look and feel their best.

Want to Learn More?

Did learning about how to become a professional makeup artist interest you? Need to get your undergraduate certificate in cosmetology? At Minnesota School of Cosmetology, we are dedicated to helping our Cosmetology program students develop a solid foundation and a flair for style through hands-on training in basic and advanced industry techniques. You will learn how to cut, color and style hair, give manicures and pedicures, provide spa treatments and perform various skin care techniques from industry-experienced instructors in a professional salon setting. We keep our class sizes small to make sure you get the individualized instruction you need and attention you deserve. You will graduate with everything you need to be a versatile artist in an exciting industry, including a cosmetology diploma from a respected college.

Contact us today to learn more about becoming a professional makeup artist and starting a rewarding career in the beauty industry.

4 Tips to Starting a Makeup Business

Young makeup blogger demonstrating makeup application techniques

Finding the right career in cosmetics can be more difficult than it seems at first. You have a passion for the industry, but you aren’t sure exactly what you want to do with it yet. You have a goal for a career in makeup, but you know you don’t want to work for anyone but yourself. It can be hard to figure it out, but here are 4 tips that can help you succeed in the makeup business when you’re starting out on your own.

Tip #1: Know What You Want to Do

First of all, you should decide on a direction in the makeup industry. Knowing what part of the makeup business you want to start your career in will help you focus your efforts. In addition to this, you’ll be able to apply the tips in the most effective ways possible.

The continuing evolution of online marketing tools and new media have fueled entrepreneurship in exciting ways. Because of this, there are ways that you can utilize your skills outside of a salon. Use your creativity! Your own makeup business is up to your imagination. You just have to decide what you want it to look like. Let’s take a look at some of the independent career paths you have to choose from within the makeup industry.

Makeup Sales

Selling cosmetic products outside a retail setting is highly competitive and can be risky. Unless you plan to sell a line of makeup that you have developed yourself, you will need to take some extra precautions. You will need to do your homework on any of the companies you are considering representing and the products you could be marketing. This will help you make sure you are fully aware of exactly what you are getting into.

Special Effects

Special effects makeup is an expanding market with growth in a wide range of online visual platforms. You have the ability to market your talent on your own for all kinds of video and visual media products. It all depends on what kind of projects you are willing to work on and what is available in your area.

Cosmetologist

Generally, when you think of a cosmetologist you think of a salon. However, it can be an entrepreneurial endeavor too. You can take cosmetology appointments out of your home or travel to your clients’ homes. There are a lot of different ways to be a cosmetologist.

Product/Brand Endorser

Brand and product endorsement, being a personality or ambassador of a product in the cosmetics field. This is another example of an independent makeup career that should be thoroughly investigated before any commitments are made as an independent contractor. You want to stay away from independently representing brands and products that could damage your professional reputation or harm the audience you would be helping them advertise to.

Product Development and Innovation

This is how you start your own makeup business in the most literal sense. Creating your own line of makeup or developing your own cosmetic products/tools is a great way to take your knowledge of makeup and start your own business. It also requires that you know how to do this effectively, ethically and safely.

Digital Personality

Digital media has changed the way consumers engage with every part of the cosmetic industry. Giving exciting, unique tutorials and visually reacting honestly to trending products and techniques are currently valid avenues of personal business. Your investment of time and energy along with your ability to build an online community will determine your success as an online cosmetic personality.

Tip# 2: Invest Time in Research and Education

Preparation is key to a successful business. Makeup is no different. The knowledge you will need can come in a lot of different forms and comes from a wide variety of places. It all depends on what kind of business you are planning on starting. Let’s take a look at some tips that will help you out no matter what direction you are headed in.

Training/Certification

Obtaining the proper training and certification for your chosen field is a crucial step that has to be taken. The focus of your education could be many different things. It could be focused on science so that you can safely create the products you’ve been dreaming of. It could be that you need to take some classes in business and marketing to help you get off to a solid start in endorsement and branding. You simply may need basic cosmetology training and licensing to begin (which would be useful in just about all cosmetology related careers). You may also need more specialized training in various techniques or services for you to start your business. Whatever the case may be for your specific goals it is imperative that you are properly trained before getting started.

Research Any Partners

Perhaps it is a brand that you are hoping to work with or represent in some capacity that you need to look into. Maybe it is a fellow online makeup or cosmetic personality that you want to collaborate with on a project or video. If you are planning on working with someone or will in any way be associated with a company, it is extremely vital that you understand who exactly you are going to be working with. Your reputation is everything. Especially if you are going to work for yourself. Researching all of your partnerships, whether they are with individual people or with companies/brands, will help keep you from getting into a situation that you will regret down the road.

Market/Audience

Who are you hoping to get money from? Is it customers directly? What kind of customers and where from? Are you hoping to be hired for certain kinds of projects? Is your goal to get an online following? Who is your target market? Would you be selling your developed product/product line to a distributor? Or would you be selling products to customers directly? Whatever your objective is you are going to want to know who you are marketing and communicating to so that you can maximize your impact. Your understanding of your target market will have a very real influence on whether you succeed or not. It can also help you make better business decisions in certain areas.

Tip #3: Get Advice and Information

No matter how prepared or experienced you are there are always going to be things that come out of nowhere and take you by surprise. It may be something in the market you hadn’t anticipated that causes a hiccup in your sales. It might be a particularly difficult client that you don’t know how to deal with. It could be that you are presented with an opportunity to perform or provide something that you aren’t exactly confident about. It could also be that you are in the process of revolutionizing part of the field and are nervous about treading into unmarked territory. Regardless of the specifics, here are some tips about getting advice and information that may help when you feel you’ve hit a wall.

Gather Information from Complimentary Fields

Knowing things about fields outside your own can be tremendously helpful. Particularly if you are having a hard time getting started. It can be useful to know what is going on in fields such as skincare and fashion if your business is makeup. Keeping up with other industries to some degree helps you stay aware of what is trending. You can use those trends to inform certain business decisions. This can help you know which collaborations and/or complimentary services could be helpful in establishing or marketing your business.

Instructors/Educators

It is possible that you will reach a point in your career that requires an extension of your formal education. You may need to learn a new method, expand your business knowledge or re-establish your foundation in the basics. Furthering your education is a great way to get advice from experts in the industry who are well informed in the specific area you may need to concentrate on.

Field Experts

Educators and instructors are incredible resources. However, they are not the only sources of information you can access throughout the industry. Speaking with other professionals who have extensive experience in their profession is a great way to get sound, practical advice that you can apply to your business. Direct access to a one-on-one mentor is preferable, but if one is not around or available you can always take a look at the written work and/or videos of experts who have respected reputations in the makeup industry.

Historical Advice

Revolutionizing an industry is not always a simple or straightforward process. Creating a new way of doing things, innovating something old to make it new, and inventing product/tools are all ways that you have the ability to reinvent parts of the makeup industry. So, how are you supposed to get advice on something that has never been done before? Look to the creators, innovators and inventors of the past. Turning to history may not give you advice for specific challenges you may face, but it will give you a guide to being a trailblazer.

Tip #4: Be Passionate and Dedicated

Being in business for yourself takes a lot of hard work. The kind of hard work that is only worth it if you love what you do. Makeup can be a competitive, exciting, frustrating, exhilarating, and complicated business. The driving forces that will push you to success will be your enthusiasm for your work and your ability to stick with it when things get tough. You will need persistence in pursuing your career goals and the inspiration to make it all worthwhile.

Frequently Revisit Your Initial Inspiration

You can help solidify your commitment to your career by remembering why you got started in the makeup business to begin with. Was it the ambition of creating something new? Was it your raw passion for the art of cosmetics? Were you inspired by the potential of makeup in the visual arts? Did you see a certain picture or watch something that inspired you in the beginning? Going back to where you started can sometimes help you where you are.

Reignite Your Passion by Trying Something New

It can be difficult to stick with something you’ve lost your connection to. When all of the passion has fallen out of your work it can seem impossible to get it back. In these times it can be helpful to breathe new life into your business by trying something new. Learn a new application technique. Consider expanding your services. Reorganize your tools and equipment to help increase your efficiency. Reinvent your process to help make your daily experience more fulfilling and exciting. Experiment with new trends and products that you wouldn’t normally try. Do whatever you think may help you feel motivated toward your work again.

Want to Learn More?

Did learning about tips to starting a makeup business interest you? Need to get your undergraduate certificate in cosmetology? At Minnesota School of Cosmetology, we are dedicated to helping our Cosmetology program students develop a solid foundation and a flair for style through hands-on training in basic and advanced industry techniques. You will learn how to cut, color and style hair, give manicures and pedicures, provide spa treatments and perform various skin care techniques from industry-experienced instructors in a professional salon setting. We keep our class sizes small to make sure you get the individualized instruction you need and attention you deserve. You will graduate with everything you need to be a versatile artist in an exciting industry, including a cosmetology diploma from a respected college.

Contact us today to learn more about becoming a cosmetologist and starting a rewarding career in the beauty industry.

8 Qualities of Successful Cosmetologists

Cosmetologist working with client as cosmetology student looks on

Cosmetology is a versatile career field. There are opportunities for nearly everyone. Even if you know about all the different choices you have, it can be hard to know where to go once you’ve selected a direction for your cosmetology career. The path to success is different for everyone because success looks different for everyone. However, regardless of your end goals, there are still certain qualities that you will need if you hope to achieve success as a cosmetologist.

Occupational Qualities

These are the cosmetology qualities that you will have a chance to learn and cultivate throughout your training and through your experience in the field. Cosmetology is a fast-moving industry with a lot of diverse opportunities for all types of cosmetologists. You may dream of becoming a beauty influencer. Your goal may be to be a salon artist. You may even have your sights set high on cinematic or celebrity cosmetic work. Wherever you are ultimately headed these are some cosmetology qualities you are going to need to succeed in the industry.

Quality #1: Knowledge of Skin Tones and Skin Conditions

On your road to success, you will encounter different types of people with different skin tone variations. It is important that you know how to work with these individual differences. Models, actors and clients will have a variety of different skin tones and unique features that you will need to know how to work with and accentuate.

Freckles, inconsistent skin coloration and natural aging are a few things to consider when it comes to the array of skin differences you will encounter professionally. The cosmetology industry is becoming more inclusive of beauty definitions outside the norms. It is an inherent part of your job to find beauty in all complexions and facial feature variations that request your skilled services.

Quality #2: Knowledge of Color Theory and Interactions

Color coordination is just as important in beauty as it is in fashion. Being a cosmetologist means that you must know which colors are compatible, which ones are opposing and what happens when various colors are blended together.

Your relationship to color will also depend on the kind of products you use. Some products use different pigment sources that create different effects. Products also have different pigment saturation levels, meaning that even if two different products use the same type of pigment, they may not use the same amount.

Similarly, you may also need to be aware of how colors will interact with certain types of lighting with different fashion choices. Both shadow and spotlight can play a role in how the eye perceives color, so having a good grasp of fading and shading is important, as well.

Quality #3: Reasonable Knowledge of Beauty Products

Your knowledge of your beauty products shouldn’t stop with their color and texture. Whether you are planning on working with a large volume of clients, an elite handful of clients or looking for a career in beauty product endorsement there is going to come a time when people are going to have questions about the products you use and recommend.

No one expects you to know absolutely everything about all your products. However, there are probably a few things you should ask yourself.

Some questions you should have answers for include:
  • Do the products you use and recommend have any harmful chemicals?
  • What is the reputation of the brand you are purchasing or promoting?
  • Does your brand have any major scandals?
  • Are there any harsh chemicals in any of the products you use that could irritate sensitive skin?

Expecting you to do a thorough, deep-dive investigation into each and every single product you use and try is an unreasonable expectation. However, you owe it to your clients to make sure that the beauty products you use and tell others to use are reasonably vetted.

Quality #4: Basic Understanding of Fair Pricing

Being a cosmetologist does not require you to have a business degree, but that doesn’t mean you shouldn’t know basic business practices. This is especially important if you plan on being an independent cosmetologist outside the traditional boundaries of a salon. Salons typically set prices for you, however independent stylists are responsible for setting your prices.

Knowing what is fair to charge for your services is a crucial quality that will help provide longevity as a career cosmetologist. In addition to preventing your clients from feeling ripped off and overcharged, and it keeps you from feeling undervalued for your hard work and talent. However, calculating cosmetology service pricing can be a little bit trickier than you might think.

Competitive Pricing

Looking at what someone else is charging for comparable services isn’t always as helpful as you might initially think. There can be differences in levels of experience, range of services, specializations and location that can shift the pricing metric from one cosmetologist to the next. It is imperative to your overall success, whether you plan on working in a salon or have your heart set on the independent scene, that you know the true worth of your work and how to value your work accordingly.

Quality #5: Grasp of Industry Trends

Even after you have completed your cosmetology certification and training programs, you will still need to stay aware and informed of growth and change within the cosmetic industry. There are new techniques, products, procedures and methods hitting the market at an ever-increasing pace. Knowing as much as you can about what is happening in beauty gives your clients a wider range of services to choose from. It can also help you anticipate the direction certain parts of the industry are headed, which can be helpful if you hope to set a trend or two. Staying engaged in as many areas of the industry as possible will help you inspire your regular clients and perhaps even impress some new ones.

Social Qualities

A lot of your success will have to do with your actually ability. However, there is a significant portion of your success that will depend on whether or not you can work with and get along with other people. Whether you are interacting with an audience, a client or a project manager, these are the social qualities you will need for a solid reputation and lasting success.

Quality #6: Being Able to Learn From Correction and Criticism

It doesn’t matter how talented of a cosmetologist you are, there are going to be times that you get it wrong. You could be the best communicators on the planet, miscommunications still happen from time to time. When these things inevitably occur, it is important that you handle them with maturity and professionalism.

Mistakes are going to happen, and when they do it is vital that you address the issue, take responsibility and offer a solution. No one is suggesting that you let people treat you poorly or allow others to blame you for things you didn’t do. It is simply important that when things don’t go exactly the way you expected that you are able to pick yourself up, dust yourself off, re-evaluate, and try again. This kind of cooperative attitude will be one of the qualities that allows you to gain the experience you will need for ultimate success.

Quality #7: Sensitive Toward Insecurities

There are an innumerable number of things that could cause a person to be self-conscious or insecure about their appearance. The reasons people like and dislike their appearances are as vast and varied as people themselves. A person’s low self-esteem could come from almost anywhere. The visible source of someone’s insecurity could be anything from acne to thinning hair. There is no way predicting what facets of a person’s appearance they will be sensitive about, so it is important that you tune in to your client.

Be Empathetic

Listen when they tell you about themselves and observe how they naturally present themselves. If you feel like you are still in the dark after your initial conversations, you can ask tactful questions. The qualities of sensitivity and empathy can mean the difference between a client’s confidence and their embarrassment. It is important that you make an effort to be sensitive and receptive.

Quality #8: Creativity and Innovation

Authentic enthusiasm can be infectious. If you are genuinely passionate about your cosmetology career people will respond to that. Your love of your work will translate into a greater attention to detail. Inspiring and empowering others through your work attracts a wider audience and forges a deeper connection between you and your clients. This means that you need to make your passion for your work a priority. Experiment with new products and techniques.

Spark Your Creativity

Be creative by revisiting the things that inspire you the most about your work. Not only will this help you stay engaged with your cosmetology profession, it may remind you why you picked cosmetology in the first place. It benefits no one for you to let your work become something that makes you miserable. Your clients and customers shouldn’t feel as though you dread working with and interacting with them. That’s why it is important to give yourself some time and space to find and explore the parts of cosmetology that interest and inspire you the most.

Once you have received your cosmetology training, where you go and how far you go is entirely up to you. With these qualities in your tool belt, the sky’s the limit.

Want to Learn More?

Did learning about the qualities needed to be a successful cosmetologist interest you? Need to get your undergraduate certificate in cosmetology? At Minnesota School of Cosmetology, we are dedicated to helping our Cosmetology program students develop a solid foundation and a flair for style through hands-on training in basic and advanced industry techniques. You will learn how to cut, color and style hair, give manicures and pedicures, provide spa treatments and perform various skin care techniques from industry-experienced instructors in a professional salon setting. We keep our class sizes small to make sure you get the individualized instruction you need and attention you deserve. You will graduate with everything you need to be a versatile artist in an exciting industry, including a cosmetology diploma from a respected college.

Contact us today to learn more about becoming a cosmetologist and starting a rewarding career in the beauty industry.