Five Tips to Help Hairstylists Sell Salon Products

If your hair salon shelves are loaded with salon products that aren’t selling, you might need to change your sales strategy — or better yet, change the focus of your sales pitch so that it’s more about the customer than the product.

According to the latest Professional Salon Industry Haircare Study released from Professional Consultants & Resources, US salon services and product sales reached revenues of $63 billion in 2017, representing an increase of two percent over the previous year. The study also said that approximately 257,000 US salons (and barbershops) sell salon haircare products.

For many salon owners, however, the most interesting statistics are those that reveal which products are selling the best. Recent studies show that hair coloring services make up at least 31 percent of salon service revenues; and color-care salon products, such as shampoos and conditioners that extend the life of the coloring job, are some of the biggest sellers in the industry.

These statistics aren’t surprising, because when it comes to hair coloring services and products, most customers would prefer to be guided by a stylist they can trust, an expert hairstylist with years of training and experience. And in the end, that element of trust is what makes a hair stylist so successful — and it can also make or break a salon.

These five tips show how a hairstylist can build trust, while customizing their sales strategy more towards the needs of their clients.

1. Persuade Clients That Salon Products Are A Good Investment

Clients pay a lot of money for services such as a good haircut, color or perm job. Clients trust their hairstylists to provide tips — as well as products — that can help optimize their hair health and beauty. Toward this end, high quality salon products are a good investment, because they can extend the life of a color or perm job, and make a good haircut look salon fresh every day. If the hairstylist can convince clients that their salon products will achieve this, then they’ve got a sale.

2. Only Sell Products You Believe in and Trust

It’s essential for hairstylists to only sell products that they honestly believe will benefit their clients and optimize their salon services. If their products don’t work, they’ll not only lose future sales; they might also lose a client. Hairstylists survive on repeat customers and word of mouth. People will only come back to the hairstylist if they can trust the hairstylist and believe in them.

As a hairstylist, they’re a trusted part of someone’s physical regimen team. This means that they not only have the expertise and tools to create a top-notch hair style; they also have specific products that will improve their clients’ hair and scalp health, as well as their overall well-being. As a professional dealing with the physical health of clients, a hairstylist has a responsibility to their clients to only offer the best available products — ones that will work and improve the health of their hair and scalp.

3. Explain Why Salon Products are Better

Clients can choose among thousands of budget-priced drugstore hair products, so the hairstylist needs to be able to explain to the client exactly why salon products are better quality, as well as why they’re worth the higher cost.

According to the experts, good salon products contain higher concentrations — sometimes as much as five times higher — of active ingredients that can contribute to hair/scalp health. In addition, many salon products contain high amounts of natural ingredients that are more expensive to harvest and process.

It may require some homework; but if the hairstylist can educate themselves as to why their salon products are better, they’ll be able to persuade their client, too.

4. Choose the Right Items for the Right Client

In today’s world, sales are all about customization and the hairstylist can apply this to their salon strategy as well. Before each appointment, make a note of items that can help each individual client with their specific issues — such as dry scalp, or brittle hair. Likewise, if a client has a health condition they know about, such as allergies, recommend hypoallergenic products that will suit their client’s condition. The hairstylist will find that their customers will appreciate the individual attention, and this appreciation can lead to sales.

5. Don’t Push or Use Hard Sell Tactics

Nothing can damage a hairstylists reputation faster than hard-sell tactics. If they’re too pushy, they’ll hurt their credibility and come across as someone who only cares about the money, not about their clients’ welfare. Don’t insist — instead, make recommendations; and temper one’s enthusiasm with the understanding that sometimes clients simply can’t afford to invest in extra products this time around.

In the end, their success as a hairstylist (and in selling salon products) comes down to a matter of trust. By gaining clients’ trust, they’ll develop a loyal following; but they can only gain that trust by recommending specific products that they know will help each client. If they implement this strategy by focusing on the customer’s wellbeing rather than their daily sales revenue, customers will keep coming back — not only for the hairstylist services, but for more salon products, too.

At Minnesota School of Cosmetology, we are dedicated to helping our Cosmetology program students develop a solid foundation and a flair for style through hands-on training in basic and advanced industry techniques. You will learn how to cut, color and style hair, give manicures and pedicures, provide spa treatments and perform various skin care techniques from industry-experienced instructors in a professional salon setting. We keep our class sizes small to make sure you get the individualized instruction you need and attention you deserve. You will graduate with everything you need to be a versatile artist in an exciting industry, including a cosmetology diploma from a respected college.

Contact us today to learn more about becoming a cosmetologist and starting a rewarding career in the beauty industry.

9 Reasons to Attend a Cosmetology School

Do you like to help your friends with their hair styles or make-up? Do you want to learn more about attending a cosmetology school?

There are many reasons to attend a cosmetology school.

  • Students can graduate from cosmetology programs in under a year
  • Smaller classes with more one on one attention from the instructor
  • The program offers a focused curriculum
  • Learn specialties within cosmetology
  • Hands-on training prepares you for the workforce
  • There is a strong demand for cosmetologists
  • You’ll have the ability to make a difference in people’s lives
  • It is fun and exciting to stay on trend learning new styles
  • Cosmetology schools may offer on-going career services to help with your cosmetology career

Reason #1 – Graduate in Under a Year

What if you could train and start your cosmetology career in as few as 10 months?  You absolutely can with full time enrollment!  Everything you need to know to start your career as a cosmetology can be taught to you at a cosmetology school.

Reason #2 – Smaller Class Size

Cosmetology schools offer access to industry trained teachers where students will have one on one interaction with teachers in smaller class size settings.

Reason #3 – Focused Curriculum

A cosmetology school program teaches you what you will need to succeed in your new career. Cosmetology schools work with employers and industry experienced instructors to shape curriculum, so students are ready to work right out of school. At a cosmetology school you will learn how to shampoo, condition the scalp and hair, shape and design hair, control hair chemically, color hair, style hair, provide facials, apply make-up and administer manicures.

The goal of a cosmetology program is to prepare graduates to observe state laws and rules as they apply to the field of cosmetology and the ability to demonstrate adherence to sanitation laws and rules. The cosmetology program will also help students demonstrate industry-appropriate haircutting, hairstyling, chemical services, manicuring and esthetics techniques.

Specific classes that most cosmetology schools offer include a historical look at cosmetology, how to improve life skills, how a cosmetologist should present a professional image, how to communicate, proper infection control, general anatomy and physiology, skin structure and skin disorders and diseases. Classes will focus on nail structure, the properties of the hair and scalp, basics of chemistry and electricity, principles of hair design, scalp care, shampooing, conditioning, haircutting, hairstyling, braiding, wigs and hair additions, chemical texture services, hair coloring and hair removal. A student will also take classes on facials, facial make-up, manicuring, pedicuring and UV Gels. Finally, classes will help the student seek employment as a cosmetologist, prepare themselves for the job, learn about the salon business and become familiar with state laws and rules.

Reason #4 – Specialties in the Beauty Industry

A cosmetology license can open a world of career opportunities for you. Some of the careers you will be qualified to pursue after becoming licensed as a cosmetologist include hairstylist, hair color technician, make-up artist, manicurist, product line representative, salon manager, cosmetology school instructor, salon sales consultant or beauty magazine contributor.

You might think that you will just learn hair and makeup but you will learn much more. A cosmetology program allows you to learn how to manage a salon, be an entrepreneur, prepare yourself for a job in the beauty industry and learn state laws and rules.

Some cosmetologists will venture off to start their own salon or work within a salon as a sole proprietor.  You can build up a clientele base and take them with you where ever you may go. For this reason, it is important to always offer your best customer services and create friendships with your clients. As an entrepreneur, you can set your own schedule and work on your own time.

Reason #5 – Hands-On Training

Cosmetology schools offer hands-on training in a real salon. Students will perform real life tasks, while under supervision, to get real world experience before the first job interview. Industry-experienced instructors provide hands-on training in basic and advanced hair, skin and nail techniques in an engaging, warm and professional salon and spa-like setting.

Cosmetology students will practice their trade on real clients that visit the campus salon. Students will be able to hone their craft before they even start their first job as a cosmetologist.

Reason #6 – Strong Demand for Cosmetologists

According to the U.S. Bureau of Labor Statistics, employment of barbers, hairstylists and cosmetologists is projected to grow 13 percent from 2016 to 2026. An increase in population will cause an increased need for basic hair care services. Further, styles have gravitated toward a demand for hair coloring and hair straightening. With this increase in need for beauty comes a demand for highly trained cosmetologists.

Reason #7 – Make a Difference in People’s Lives

Learning how to be a cosmetologist will help you give confidence to people through your craft. Nothing is better than to have a great looking hairstyle, flattering make-up, and well-manicured nails. You can help your client get ready for a wedding, date or a day of beauty. Some clients will come in after a bad day and your pampering will cheer them up.

The best part about being a cosmetologist is that you are working closely with colleagues that care about people and clients that you can make a difference with. Being a cosmetologist gives you the ability to change a client’s day or to improve their image. Cosmetologists make a difference in people’s lives every day.

Reason #8 – Ability to Stay Current with Hair Trends & Styles

A good cosmetologist will keep up with hair trends and try new styles for clients. By keeping up with the beauty industry, a cosmetologist will be able to promote the right hair care products and make-up to their clients. These products will allow the client to recreate the look and style you have created in the salon.

Being a cosmetologist will also let you express yourself artistically. Helping clients with their hair and makeup will allow you to create new styles and learn new techniques.

Reason #9 – Career Services

One of the biggest advantages of attending Minnesota School of Cosmetology is the support you’ll get throughout your cosmetology career. A dedicated career services department will be able to help with your job search upon graduation and throughout your career.

At Minnesota School of Cosmetology, we are dedicated to helping our Cosmetology program students develop a solid foundation and a flair for style through hands-on training in basic and advanced industry techniques. You will learn how to cut, color and style hair, give manicures and pedicures, provide spa treatments and perform various skin care techniques from industry-experienced instructors in a professional salon setting. We keep our class sizes small to make sure you get the individualized instruction you need and attention you deserve. You will graduate with everything you need to be a versatile artist in an exciting industry, including a cosmetology diploma from a respected college.

Contact us today to learn more about becoming a cosmetologist and starting a rewarding career in the beauty industry.